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pro vyhledávání: '"Akolaa Andrews Adugudaa"'
Publikováno v:
International Journal of Emerging Markets, 2021, Vol. 18, Issue 7, pp. 1632-1649.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJOEM-09-2020-1033
Autor:
Preko, Alexander, Gyepi-Garbrah, Theophilus Francis, Arkorful, Helen, Akolaa, Andrews Adugudaa, Quansah, Fidelis
Publikováno v:
International Hospitality Review, 2020, Vol. 34, Issue 2, pp. 203-220.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IHR-04-2020-0009
Autor:
Akolaa, Andrews Adugudaa
Publikováno v:
International Journal of Emerging Markets, 2018, Vol. 13, Issue 5, pp. 1348-1371.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJoEM-05-2017-0162
A review of online news items shows that the emergence of the COVID – 19 pandemic has driven firms to rethink strategies by re-fitting their operations to ensure survival and business sustainability whilst they support the global need to contain th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1687::1367edc90eb087608555b85dfb6f42f3
https://hdl.handle.net/10419/223230
https://hdl.handle.net/10419/223230
Akademický článek
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Publikováno v:
International Journal of Marketing Studies. 12:14
The advancement in technology is influencing the ways in which organizations conduct business and marketing activities. Mobile Marketing has become one of the most widespread media to communicate with potential and existing customers mainly in the fo