Zobrazeno 1 - 10
of 71
pro vyhledávání: '"Akinori Ono"'
Autor:
Akinori Ono
Publikováno v:
Maketingu Janaru, Vol 44, Iss 2, Pp 190-192 (2024)
Externí odkaz:
https://doaj.org/article/4dee172559ee416a897d669405477853
Autor:
Akinori Ono
Publikováno v:
Maketingu Janaru, Vol 44, Iss 1, Pp 4-5 (2024)
The content business is booming in Japan. Relatively new types of content, such as manga (cartoon) and anime (animation), are regarded as parts of Japanese pop culture, and marketing is being used to attract fans around the world. Most businesses als
Externí odkaz:
https://doaj.org/article/5b0a3aa480f94488ab9cdeb18a4e9f01
Autor:
Akinori Ono, Makoto Ono
Publikováno v:
Maketingu Janaru, Vol 43, Iss 2, Pp 90-100 (2023)
The location-based game “Station Memories!”, in which players travel around more than 9,000 stations throughout Japan with bishôjo (animated beautiful girl) characters, has recently become an online-to-offline (O2O) destination marketing approac
Externí odkaz:
https://doaj.org/article/870313629a4f494e821a27ec76144371
Autor:
Akinori Ono
Publikováno v:
Maketingu Janaru, Vol 44, Iss 1, Pp 105-105 (2024)
Externí odkaz:
https://doaj.org/article/4b205413acc242d9885bfbc770bc5ca7
Autor:
Akinori Ono
Publikováno v:
Maketingu Janaru, Vol 44, Iss 1, Pp 3-3 (2024)
Externí odkaz:
https://doaj.org/article/7c3e4b1a129c4721828f3a1d5802c89e
Autor:
Ryohei Kitazawa, Akinori Ono
Publikováno v:
Maketingu Janaru, Vol 43, Iss 1, Pp 29-41 (2023)
In this study, we examine three kinds of content consumers: (1) fans (consumers who have low self-content relationships), (2) manias (consumers who have high self-content relationships and high social connections with others), and (3) otaku (consumer
Externí odkaz:
https://doaj.org/article/fa061f1d9c6342bca82b6364fd519c93
Autor:
Akinori Ono
Publikováno v:
Maketingu Janaru, Vol 42, Iss 1, Pp 3-5 (2022)
This special issue contains five articles that analyze various marketing phenomena using qualitative comparative analysis (QCA). QCA is a relatively new method for testing complicated hypotheses in the social sciences. Several overseas journals have
Externí odkaz:
https://doaj.org/article/130428ab1e2c4f6f82cabbb33fb65251
Autor:
Akinori Ono
Publikováno v:
Maketingu Janaru, Vol 43, Iss 1, Pp 3-3 (2023)
Externí odkaz:
https://doaj.org/article/53c537c4472349faaae2cc7744f3fbf9
Autor:
Ryuta Ishii, Akinori Ono
Publikováno v:
Maketingu Janaru, Vol 41, Iss 1, Pp 109-119 (2021)
Along with ceramic and glass tableware, lacquerware is a kind of Japanese traditional tableware. However, the demand for lacquerware leans to business customers such as traditional Japanese inns and restaurants, and there is a less demand in consumer
Externí odkaz:
https://doaj.org/article/3fdf2bc9104c484a9264866e267d30b9
Publikováno v:
Maketingu Janaru, Vol 40, Iss 2, Pp 83-93 (2020)
Figures in the shape of anime characters attract fans all over the world. Good Smile Company is a leading company with a high market share in the figure industry. Because the production process of figures requires manual operations of skilled profess
Externí odkaz:
https://doaj.org/article/db5efd6dd1f64375aca4815aac680a98