Laddering in the practice of marketing research: barriers and solutions

Autor: Modesto Veludo‐de‐Oliveira, Tânia, Akemi Ikeda, Ana, Cortez Campomar, Marcos

Publikováno v: Qualitative Market Research: An International Journal, 2006, Vol. 9, Issue 3, pp. 297-306.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/13522750610671707

The use of active learning methods in MBA marketing.

Autor: BORBA SALVADOR, ALEXANDRE^1,2 alexandre.borba@espm.br, AKEMI IKEDA, ANA¹ anaikeda@usp.br

Publikováno v: Cadernos EBAPE.BR. 2019, Vol. 17 Issue 1, p129-143. 15p.

Brand crisis management: the use of information for prevention, identification and management.

Autor: Borba Salvador, Alexandre¹, Akemi Ikeda, Ana¹

Publikováno v: Revista Brasileira de Gestão de Negócios. jar-mar2018, Vol. 20 Issue 1, p74-91. 18p.

LADDERING: UNVEILING DATA GATHERING AN INTERPRETATION.

Autor: Akemi Ikeda, Ana¹ anaikeda@usp.br, Cortez Campomar, Marcos² campomar@usp.br, Cavalcante Chamie, Beatriz^3,4 bia@shoppermkt.com.br

Publikováno v: REMark: Revista Brasileira de Marketing. set2014, Vol. 13 Issue 4, p49-66. 36p.

Segmentação de Consumidores de Produtos e Serviços Bancários: um Estudo Exploratório

Autor: Bueno, Regiane, Akemi Ikeda, Ana

Publikováno v: ReMark-Revista Brasileira de Marketing; v. 12, n. 2 (2013): Abril-Junho; 133-157
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM

This study, defined as exploratory and descriptive, aims to analyze market segmentation based on main financial products and services provided by financial institutions, investigating the effect of demographic and behavioral variables amongst clients

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::d6c8249b23409191cbd85206aa6b51fc
https://periodicos.uninove.br/remark/article/view/11995