Zobrazeno 1 - 10
of 393
pro vyhledávání: '"Akemi, Ikeda"'
Autor:
BORBA SALVADOR, ALEXANDRE1,2 alexandre.borba@espm.br, AKEMI IKEDA, ANA1 anaikeda@usp.br
Publikováno v:
Cadernos EBAPE.BR. 2019, Vol. 17 Issue 1, p129-143. 15p.
Publikováno v:
Revista Brasileira de Gestão De Negócios, Vol 20, Iss 1, Pp 74-91 (2018)
Purpose – To understand, from the management perspective, the use of information on brand crisis management in moments involving prevention, identification and management. Design/methodology/approach – This article is the result of an explorato
Externí odkaz:
https://doaj.org/article/bff7496932bc43f3bc06e5122d3d1d8d
Autor:
Borba Salvador, Alexandre1 (AUTHOR) alexandre.salvador@usp.br, Akemi Ikeda, Ana1 (AUTHOR) anaikeda@usp.br
Publikováno v:
Revista Brasileira de Gestão de Negócios. jar-mar2018, Vol. 20 Issue 1, p74-91. 18p. 5 Diagrams.
Autor:
Priscila T. M. Saito, Katharina Akemi Ikeda Rosa, Claudinei M. Silva, Pedro Henrique Bugatti, Cléber Gimenez Corrêa, Silvio Ricardo Rodrigues Sanches, Roberto S. Yokoyama
Publikováno v:
Multimedia Tools and Applications. 81:3773-3791
In evaluating the change detection algorithms, the algorithm evaluated must show a superior performance than the state-of-the-art algorithms. The evaluation process steps comprise executing a new algorithm to segment a set of videos from a dataset an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aea873ffc9f17b0c64a908dc24293745
https://doi.org/10.1007/s11042-021-11640-2
https://doi.org/10.1007/s11042-021-11640-2
Publikováno v:
BBR: Brazilian Business Review, Vol 12, Iss 2, Pp 46-65 (2015)
Shopping is not just a rational act, but also emotional, involving desire and pleasure. Therefore, retailers need to invest in actions, which create customer value, making the purchase an engaging time. The article’s objective is to understand what
Externí odkaz:
https://doaj.org/article/87eaae5b36b0403baeb9dbb2451f6d00
Publikováno v:
RAUSP: Revista de Administração da Universidade de São Paulo, Vol 49, Iss 4, Pp 671-683 (2014)
O objetivo neste trabalho é contribuir com o repensar da natureza e do significado do marketing de lugar presente na literatura, descrevendo as três principais perspectivas influentes em seu desenvolvimento – promoção, planejamento e branding
Externí odkaz:
https://doaj.org/article/31e38240007a46c397aef79b0640569b
Autor:
Borba Salvador, Alexandre1, Akemi Ikeda, Ana1
Publikováno v:
Revista Brasileira de Gestão de Negócios. jar-mar2018, Vol. 20 Issue 1, p74-91. 18p.
Publikováno v:
Revista Brasileira de Pesquisa em Turismo, Vol 7, Iss 3, Pp 496-512 (2013)
Marketing places focuses on the use of marketing activities as a way to leverage the socioeconomic development of cities, states and countries and in this context, the attractions of a given locality are essential to the growth of tourism in the regi
Externí odkaz:
https://doaj.org/article/720809304c88476483e1620c8427154a
Autor:
Ana Akemi Ikeda, Vanessa Gabas Garrán
Publikováno v:
REGE Revista de Gestão, Vol 20, Iss 1, Pp 113-130 (2013)
O presente trabalho tem por objetivo analisar o posicionamento internacional de marcas de serviços sob o enfoque das divergências culturais locais. Para o alcance do objetivo proposto, realizou-se a revisão da literatura relativa aos temas de gest
Externí odkaz:
https://doaj.org/article/7f40c7c6fb5d4cc4892fa605cf1f1fec