Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Akdoğan, Kutay"'
Autor:
Akdoğan, Kutay1, Özceylan, Eren2 eozceylan@gantep.edu.tr
Publikováno v:
International Journal of Industrial Engineering. 2022, Vol. 29 Issue 5, p730-757. 28p.
Autor:
Akdoğan, Kutay, Özceylan, Eren
Publikováno v:
Beykent Üniversitesi Fen ve Mühendislik Bilimleri Dergisi; Spring2023, Vol. 16 Issue 1, p43-54, 12p
Autor:
Akdoğan, Kutay
Sosyal medyanın erişim kolaylığı, ortaya bu fırsattan yararlanan ve kendi takipçi kitlelerini toplayan sosyal medya fenomenlerini çıkarmıştır. Sosyal medya ünlüleri olarak tabir edilebilecek olan fenomenlerin tüketicilere ulaşmanın f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_____10208::8bfd5047be87f4a64465e10bee1b88b2
https://acikbilim.yok.gov.tr/handle/20.500.12812/247206
https://acikbilim.yok.gov.tr/handle/20.500.12812/247206
The role of online source credibility and influencer identification on consumers' purchase decisions
Autor:
Özbölük, Tuğba, Akdoğan, Kutay
Publikováno v:
International Journal of Internet Marketing and Advertising; 2022, Vol. 16 Issue: 1 p165-185, 21p
The role of online source credibility and influencer identification on consumers' purchase decisions
Autor:
Tugba Özbölük, Kutay Akdogan
Publikováno v:
International Journal of Internet Marketing and Advertising. 16:165
The easy access to social media has created influencers that take advantage of this opportunity and gather their own audience. It did not take long for influencers to enter the radar of marketers looking for different ways of reaching consumers. Infl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1f649574f0293e9a78e41725bee2eb07
https://doi.org/10.1504/ijima.2022.120974
https://doi.org/10.1504/ijima.2022.120974