Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Akbar Artdiansyah Aminda"'
Publikováno v:
Jurnal Bisnis, Manajemen, dan Keuangan; Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan; 547-559
This research aims to investigate the effect of perceived value, perceived price, and social influence on the attitude and purchase intention of subscription of video on demand. This research uses the quantitative method. The data collection uses sur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3b5870dd28e53227ec705cf99b077ec6
https://journal.unj.ac.id/unj/index.php/jbmk/article/view/31105
https://journal.unj.ac.id/unj/index.php/jbmk/article/view/31105
Autor:
AKBAR ARTDIANSYAH AMINDA, .
Penelitian ini bertujuan untuk mengetahui pengaruh dari perceived value, perceived price, social influence, attitude dan purchase intention terhadap layanan Subscription Video on Demand. Penelitian ini menggunakan metode kuantitatif. Pengumpulan data
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______4603::b4975eda352b0f3cfd3251af75d0e02b
http://repository.unj.ac.id/33699/1/COVER.pdf
http://repository.unj.ac.id/33699/1/COVER.pdf
