Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Ajit Kaicker"'
Publikováno v:
Journal of the Academy of Marketing Science. 25:45-55
The existing literature finds that price discrepancy, which represents the difference between expected and observed price, helps explain brand choice and purchase intention. This effect is often attributed to transaction utility, that is, the increme
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8ee3a1e61b68e32bc5199dc84ae309ff
https://doi.org/10.1007/bf02894508
https://doi.org/10.1007/bf02894508
Publikováno v:
Journal of Food Products Marketing. 2:15-27
The U.S. government initiated food labeling reform in 1989, which culminated with the Nutrition Labeling and Education Act (NLEA) of 1990, emphasizing the provision of improved nutrition information on most food products. The goal of such labeling re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::64a1c091b60cd2b685875bbaa1a928eb
https://doi.org/10.1300/j038v02n04_03
https://doi.org/10.1300/j038v02n04_03
Publikováno v:
Journal of Business Research. 33:231-239
The objective of this article was to investigate the effects of discrepancies between price expectations and selling prices on consumer preference for purchasing products priced separately or together. Five gain/loss conditions (i.e., multiple gains,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::537837324cacc857e3ceb9060c533b5d
https://doi.org/10.1016/0148-2963(94)00072-m
https://doi.org/10.1016/0148-2963(94)00072-m
Publikováno v:
Journal of Services Marketing. 7:13-17
Focuses on “tangibilizing the intangible” as a key to success in services marketing and presents various issues related to this topic. Argues that consistency in maintaining quality is very important and that further research is required.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0db9ac5a2cf1d3ab7c159412d626f8ba
https://doi.org/10.1108/08876049310044510
https://doi.org/10.1108/08876049310044510