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Aires, Matilde Vitorino
The competitive context of brands and retailers has been generating the need to optimize strategies and plans that lead the consumer to buy more. Through Visual Merchandising elements it is possible to lead the consumer to buy a certain product or br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1199::a947c47bddbd1c7f52eb00c05966acf6
https://hdl.handle.net/10071/28057
https://hdl.handle.net/10071/28057
