Zobrazeno 1 - 10
of 147
pro vyhledávání: '"Ailawadi, Kusum L."'
Autor:
Ma, Yu (AUTHOR) yu.ma@mcgill.ca, Ailawadi, Kusum L. (AUTHOR), Martos-Partal, Mercedes (AUTHOR), González-Benito, Óscar (AUTHOR)
Publikováno v:
Journal of Marketing. May2024, Vol. 88 Issue 3, p69-87. 19p.
Autor:
Ricket, Iben M., Matheny, Michael E., MacKenzie, Todd A., Emond, Jennifer A., Ailawadi, Kusum L., Brown, Jeremiah R.
Publikováno v:
In Intelligence-Based Medicine 2023 7
Autor:
Ailawadi, Kusum L. (AUTHOR) kusum.l.ailawadi@tuck.dartmouth.edu
Publikováno v:
Journal of Marketing. Jan2021, Vol. 85 Issue 1, p121-125. 5p.
Autor:
Ailawadi, Kusum L.1, Farris, Paul W.2
Publikováno v:
NIM Marketing Intelligence Review. May2023, Vol. 15 Issue 1, p24-31. 8p.
Publikováno v:
Journal of Marketing Research, 2018 Apr 01. 55(2), 193-207.
Externí odkaz:
https://www.jstor.org/stable/44878551
Publikováno v:
Journal of Marketing, 2017 May 01. 81(3), 1-20.
Externí odkaz:
https://www.jstor.org/stable/44879012
Autor:
Ailawadi, Kusum L., Farris, Paul W.
Publikováno v:
In Journal of Retailing March 2017 93(1):120-135
Publikováno v:
Journal of Marketing, 2001 Jan 01. 65(1), 44-61.
Externí odkaz:
https://www.jstor.org/stable/3203405
Publikováno v:
Journal of Marketing, 2001 Jan 01. 65(1), 71-89.
Externí odkaz:
https://www.jstor.org/stable/3203407