Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Aihoor Aleem"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 28, Iss 2, Pp 165-186 (2024)
Purpose – This study aims to analyze the relationship of mass versus niche brand coolness on consumers’ brand loyalty, mediated by attitude toward the brand and moderated by conspicuous consumption; test the moderating role of conspicuous consump
Externí odkaz:
https://doaj.org/article/46fa58d3a9b340f4ae210bd45e2b59b2
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 28, Iss 2, Pp 144-164 (2024)
Purpose – This paper aims to review the topic of “luxury fashion consumption”, a field of recent interest for academics and practitioners. However, a literature review that can map the existing knowledge and aggregate it into relevant topics an
Externí odkaz:
https://doaj.org/article/12aceb6c7348401ca65cee03858563dc
Publikováno v:
Journal of Marketing Communications. :1-21
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6d4ee5d0d5ae354373e14b9064f9eac5
https://doi.org/10.1080/13527266.2022.2152077
https://doi.org/10.1080/13527266.2022.2152077
Publikováno v:
Spanish Journal of Marketing - ESIC.
Purpose This paper aims to review the topic of “luxury fashion consumption”, a field of recent interest for academics and practitioners. However, a literature review that can map the existing knowledge and aggregate it into relevant topics and of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09825ca593a52ffd4fd0ae3f5acead57
https://doi.org/10.1108/sjme-06-2021-0105
https://doi.org/10.1108/sjme-06-2021-0105