Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Ahmet Salim KUŞ"'
Publikováno v:
Volume: 18, Issue: 3 929-955
Uluslararası Yönetim İktisat ve İşletme Dergisi
International Journal of Management Economics and Business
Uluslararası Yönetim İktisat ve İşletme Dergisi
International Journal of Management Economics and Business
Generation Z, called digital natives, differs in many ways from other generations. Examining the effects of role models on the behavioural intentions of Generation Z helps develop correct marketing strategies. Individuals regard their family, celebri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8ab2e0181c577973ac976dbee3c62c6c
https://dergipark.org.tr/tr/pub/ijmeb/issue/72612/1011812
https://dergipark.org.tr/tr/pub/ijmeb/issue/72612/1011812
Autor:
Serap Çabuk, Ahmet Salim Kuş
Publikováno v:
Business & Management Studies: An International Journal. 7:257-279
Son yıllarda artan internet kullanıcı sayısı, e-perakende sektöründe faaliyet gösteren firmaların dikkatini oldukça çekmektedir. Bu bağlamda firmalar daha büyük kitlelere ulaşmak amacıyla, e-perakendecilik faaliyetlerine başlamışt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a196a04f53409c22b2da3cab4db9e9a6
https://doi.org/10.15295/bmij.v7i3.1256
https://doi.org/10.15295/bmij.v7i3.1256
