Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Ahmed Benmecheddal"'
Publikováno v:
Journal of Business Research
Journal of Business Research, 2023, 157, pp.113559. ⟨10.1016/j.jbusres.2022.113559⟩
Journal of Business Research, 2023, 157, pp.113559. ⟨10.1016/j.jbusres.2022.113559⟩
International audience; Consumer and market researchers have studied market shaping as the outcomes of institutional struggles. By focusing on the macro dynamics, scholars have explained how markets change over time. However, they have paid less atte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7c320d0f9e2f82d7dd89d6f49f59df77
https://univ-lyon3.hal.science/hal-04003022
https://univ-lyon3.hal.science/hal-04003022
Publikováno v:
Journal of Business Research
Journal of Business Research, Elsevier, 2021, 123, pp.438-449. ⟨10.1016/j.jbusres.2020.09.037⟩
Journal of Business Research, 2021, 123, pp.438-449. ⟨10.1016/j.jbusres.2020.09.037⟩
Journal of Business Research, Elsevier, 2021, 123, pp.438-449. ⟨10.1016/j.jbusres.2020.09.037⟩
Journal of Business Research, 2021, 123, pp.438-449. ⟨10.1016/j.jbusres.2020.09.037⟩
Research on market shaping highlights the capacity of actors to influence a market by legitimating/delegitimating a consumption practice. This literature emphasizes the institutional work of actors in creating or transforming a market. However, littl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2893588b265c893421011c0980b7e534
https://hal.archives-ouvertes.fr/hal-03492943
https://hal.archives-ouvertes.fr/hal-03492943
Autor:
Ahmed Benmecheddal, Nil Toulouse
Publikováno v:
Marketing Management ISBN: 9780203710807
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a730c1c892b174c16d3db4cdc2d3bc0d
https://doi.org/10.4324/9780203710807-34
https://doi.org/10.4324/9780203710807-34
Publikováno v:
Journal of Macromarketing. 37:193-205
Alternative markets are often described as exchange systems for people who wish to escape the capitalist markets. In this article, we argue that alternative markets may also emerge in a context of economic constraint, in which people have restricted
Autor:
Anastasia Seregina, Sonya A. Grier, Jeff B. Murray, Hilary Downey, Kevin D. Thomas, Marion Garnier, Marine Le Gall-Ely, Julie L. Ozanne, Joel Hietanen, Ekant Veer, Ahmed Benmecheddal, Brennan Davis, Akon E. Ekpo
Publikováno v:
Ozanne, J L, Davis, B, Murray, J B, Grier, S, Benmecheddal, A, Downey, H, Ekpo, A E, Garnier, M, Hietanen, J, Gall-Ely, M L, Seregina, A, Thomas, K D & Veer, E 2017, ' Assessing the Societal Impact of Research: The Relational Engagement Approach ', Journal of Public Policy and Marketing, vol. 36, no. 1, pp. 1-14 . https://doi.org/10.1509/jppm.14.121
Marketing and policy researchers aiming to increase the societal impact of their scholarship should engage directly with relevant stakeholders. For maximum societal effect, this engagement needs to occur both within the research process and throughou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8a2666527fc34f7d221dcb9e23653d7d
https://pure.qub.ac.uk/en/publications/b141d2e8-cdc2-4b8f-9c60-57dbbaa46cc2
https://pure.qub.ac.uk/en/publications/b141d2e8-cdc2-4b8f-9c60-57dbbaa46cc2
Purpose The goal in this research is to offer a new interpretation of activism by focusing not on the various ideologies but on the order of worth that coordinates activism. Methodology/approach Ethnographic approaches of participant observation and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7058f96dc586729ea51e195d86af549d
https://doi.org/10.1108/s0885-211120150000017006
https://doi.org/10.1108/s0885-211120150000017006
Autor:
Ahmed Benmecheddal
Publikováno v:
Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2014, 29 (3), pp.121-122. ⟨10.1177/0767370114527683⟩
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2014, 29 (3), pp.121-122. ⟨10.1177/0767370114527683⟩
International audience