Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Ahmad Rahchamani"'
Publikováno v:
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, Vol 19, Iss 66, Pp 231-270 (2024)
The traditional goal of satisfaction has not worked to ensure customer loyalty, and moving towards customer delight is essential for hotels. The purpose of this research is to design and validate the customer delight model in hotel industry using the
Externí odkaz:
https://doaj.org/article/3ecf5460f2514721a9d9c1f213c07f23
Publikováno v:
مطالعات مدیریت راهبردی, Vol 14, Iss 54, Pp 213-244 (2023)
Introduction: The research’s aim is cognitive-emotional modeling of integrated advertising by identifying and discovering cognitive and emotional elements and components in different advertising tools. we achieve a model consisting of different adv
Externí odkaz:
https://doaj.org/article/ce806a5c313a4f7b970a77b16c11efd5
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 14, Iss 30, Pp 133-153 (2023)
Introduction: Globalization is interpreted, on the one hand, as the integration of markets globally and, on the other hand, as the internationalization of companies. Internationalization, on the other hand, brings economic advantages of scale, higher
Externí odkaz:
https://doaj.org/article/cb27da83800e42e4957216d4b46e4f1e
Publikováno v:
Management Science Letters, Vol 3, Iss 9, Pp 2373-2380 (2013)
This paper presents a study to investigate the effects of perception and marketing expenditures as well as financial and non-financial promotions on brand equity. The proposed study of this paper prepares a questionnaire in Likert scale and distribut
Externí odkaz:
https://doaj.org/article/f7f0e79e402f4ceaa158b8fd6790a41d
Publikováno v:
Management Science Letters, Vol 3, Iss 9, Pp 2381-2386 (2013)
This paper presents an empirical investigation on the effects of brand experience, trust, perception image and brand satisfaction on creating customer loyalty on Iranian laptop market. The proposed study of this paper prepares a questionnaire in Like
Externí odkaz:
https://doaj.org/article/e01cd16c2bbd496595da302bb75c23dc
Publikováno v:
Management Science Letters, Vol 3, Iss 8, Pp 2245-2250 (2013)
During the past few years, there has been a growing trend on luxury good consumption among Iranian consumers. Many rich people change their mobile devices, purchase new expensive cars, etc. This paper investigates the effects of three factors includi
Externí odkaz:
https://doaj.org/article/f834eb4ef9aa47b889e8782f4c9fd9f4
Publikováno v:
Revista Gestão & Tecnologia. 19:52-70
Companies play an important role as an intermediary link between suppliers (manufacturers and importers) and customers. Relying on expert and efficient human capital, adherence to standards, as well as applying knowledge and technology are the most i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3464909005de832b4b63ed4d3c96417c
https://doi.org/10.20397/2177-6652/2019.v19i5.1794
https://doi.org/10.20397/2177-6652/2019.v19i5.1794
Publikováno v:
Management Science Letters, Vol 3, Iss 9, Pp 2373-2380 (2013)
Article history: Received May 15, 2013 Received in revised format 17 August 2013 Accepted 18 August 2013 Available online August 21 2013 This paper presents a study to investigate the effects of perception and marketing expenditures as well as financ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6abac8de2210073b7e77615f34d51916
https://doi.org/10.5267/j.msl.2013.08.032
https://doi.org/10.5267/j.msl.2013.08.032