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pro vyhledávání: '"Ahlawat, Sucheta S"'
Autor:
Ahlawat, Sucheta S
Publikováno v:
Doctoral Dissertations Available from Proquest.
Advertisers are increasingly using comparative advertising to influence product/brand evaluations. Broadly defined, a company is said to be using comparative advertising when the sponsoring brand makes implicit or explicit comparisons with some other
Externí odkaz:
https://scholarworks.umass.edu/dissertations/AAI9035375
Publikováno v:
AMA Winter Academic Conference Proceedings. 1994, Vol. 5, p327. 6p. 4 Charts.
Autor:
Ahlawat, Sucheta S., Spotts, Harlan E.
Publikováno v:
AMA Winter Academic Conference Proceedings. 1992, Vol. 3, p347. 7p. 3 Charts.
Publikováno v:
Journal of Health Care Marketing; Dec91, Vol. 11 Issue 4, p39-50, 12p, 6 Charts