Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Ahir Gopaldas"'
Autor:
Ahir Gopaldas
Publikováno v:
Qualitative Market Research: An International Journal, 2016, Vol. 19, Issue 1, pp. 115-121.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/QMR-08-2015-0074
Designing servicescapes for transformative service conversations:lessons from mental health services
Purpose Dyadic services research has increasingly focused on helping providers facilitate transformative service conversations with consumers. Extant research has thoroughly documented the conversational skills that providers can use to facilitate co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b440c0796080f92a90c6a2cf99c5310d
https://doi.org/10.1108/JCM-01-2021-4402
https://doi.org/10.1108/JCM-01-2021-4402
Publikováno v:
Journal of Services Marketing. 35:988-999
Purpose The marketing literature on service conversation in dyadic services has elaborated two approaches. An advisory approach involves providers giving customers expert advice on how to advance difficult projects. By contrast, a relational approach
Publikováno v:
Journal of Marketing. 84:45-66
Customer experience management research is increasingly concerned with the long-term evolution of customer experience journeys across multiple service cycles. A dominant smooth journey model makes customers’ lives easier, with a cyclical pattern of
Publikováno v:
Journal of Macromarketing. 40:221-236
In this article, we explore how the history and myths about Artificial Life (AL) inform the pursuit and reception of contemporary AL technologies. First, we show that long before the contemporary fields of robotics and genomics, ancient civilizations
Autor:
Ahir Gopaldas, Susanna Molander
Publikováno v:
Consumption Markets & Culture. 23:81-93
In this article, we explore why the bad boy is a popular archetype in advertising, erotica, fashion, journalism, movies, songs, television serials, and other forms of commercial culture. Fi...
Autor:
Ahir Gopaldas, Anton Siebert
Publikováno v:
Bridging Boundaries in Consumption, Markets and Culture ISBN: 9780429330551
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25aa2109e18d1f5d81bb3c8815582249
https://doi.org/10.4324/9780429330551-3
https://doi.org/10.4324/9780429330551-3
Autor:
Ahir Gopaldas, Anton Siebert
Publikováno v:
Consumption Markets & Culture. 21:323-346
Media diversity studies regularly invoke the notion of marketing images as mirrors of racism and sexism. This article develops a higher-order concept of marketing images as “mirrors of intersection...
Autor:
Ahir Gopaldas, Domen Bajde
Publikováno v:
Bajde, D & Gopaldas, A 2019, ' What makes a good paper? Analytic and Continental ideals in Consumer Culture Theory ', Qualitative Market Research, vol. 22, no. 3, pp. 270-277 . https://doi.org/10.1108/QMR-07-2017-0112
Purpose This paper aims to illuminate the characteristics of Analytic and Continental scholarship to generate a deeper appreciation for both writing styles in the consumer culture theory (CCT) community. Design/methodology/approach Two CCT researcher
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ca7a0aed7bca46df4edda8a18dd24722
https://findresearcher.sdu.dk:8443/ws/files/156561927/What_makes_a_good_paper.pdf
https://findresearcher.sdu.dk:8443/ws/files/156561927/What_makes_a_good_paper.pdf
Publikováno v:
Consumption Markets & Culture. 20:297-305
Eileen Fischer, Professor of Marketing and Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business at York University, has published research on entrepreneurs, consumers, and markets in several leading