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Publikováno v:
JURNAL EKONOMI DAN KEWIRAUSAHAAN. 20
The purpose of this paper is to determine the effect of brand equity and prices on consumer paint purchasing decisions Dulux. The study was conducted by distributing questionnaires, while the research method was using Simple Random Sampling. T test s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e47f8b65da15c07ed5130a40da81a1c6
https://doi.org/10.33061/jeku.v20i4.4992
https://doi.org/10.33061/jeku.v20i4.4992
