Výsledky vyhledávání - "Agnieszka Żbikowska"

Data completion and verification in social research projects based on the third methodological path

Autor: Agnieszka Żbikowska

Publikováno v: Scientific Papers of Silesian University of Technology. Organization and Management Series. 2023:101-128

Purpose: The main goal of the paper is to provide an overview of possible applications of the integration of methodological approaches in research projects that aim to complete and verify data. Design/methodology/approach: The paper is methodological

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a517b0a0b211db92dcc2a50dff4ee482
https://doi.org/10.29119/1641-3466.2022.166.7

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Zachowania konsumentów w czasie pandemii COVID-19

Autor: Paweł Chlipała, Agnieszka Żbikowska

Publikováno v: Przegląd Organizacji. :3-11

Artykuł ma charakter empiryczny i zawiera przegląd literatury oraz wyniki badań własnych na temat zachowań konsumentów w czasie pandemii COVID-19. Celem artykułu jest diagnoza skali i kierunków zmian polskich konsumentów w zakresie nabywania

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9f3519326c9924889703ff40721c5e28
https://doi.org/10.33141/po.2021.07.01

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Cultural Differences in a Restaurant’s Communication with Unsatisfied Customers – The Case of Tripadvisor

Autor: Agnieszka Żbikowska

Publikováno v: Folia Oeconomica Stetinensia, Vol 20, Iss 2, Pp 485-493 (2020)

Research background: Platforms such as TripAdvisor have the potential to influence consumers’ decision-making processes, so negative user-generated reviews could have a harmful impact on a company’s reputation and sales. However, the proper mange

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::62782b55bb30df75c2e65ec153adbc3a
https://doi.org/10.2478/foli-2020-0061

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Foreign markets entry motives and strategies of polish exporters

Autor: Jaroslav Ďaďo, Jan W. Wiktor, Agnieszka Żbikowska

Publikováno v: E+M Ekonomie a Management. 18:135-150

The article presents the results of research on the strategy of Polish companies that export their products to foreign markets. It presents motives, conditions and forms of expansion and is comprises of three parts. In the first one, the theoretical

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3b72958a3b098d414c3e8f0ad6963caf
https://doi.org/10.15240/tul/001/2015-2-010

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Sources of competitive advantage in shaping the competitive position of Polish exporters on foreign markets

Autor: Agnieszka Żbikowska, Piotr Markiewicz

Publikováno v: Ekonomski horizonti. 15:61-76

The article presents the role and place of a competitive strategy in the strategic management of a company. It also describes the basic types of competitive strategies as well as sources of gaining a competitive advantage, including both tangible and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::199d126961ff0f14a428e3ed0cf42f90
https://doi.org/10.5937/ekonhor1301061m

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The use of social media by journalists: guidelines for public relations practitioners

Autor: Agnieszka Żbikowska

Publikováno v: International Journal of Business and Globalisation. 17:299

The aim of this paper is to indicate how PR professionals should develop their activities in cooperation with journalists using social media and to give some guidelines which could have a positive impact on media relations and publicity. Recommendati

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f26d0114508e504aa390e34c235bed47
https://doi.org/10.1504/ijbg.2016.078847

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