Výsledky vyhledávání - "Agnès Helme-Guizon"

L’inférence de contamination en grande distribution : regards croisés des consommateurs et des manageurs

Autor: Jessica Gerard, Agnès Helme-Guizon

Publikováno v: Management & Avenir. :61-85

Si, d’une maniere generale, les consommateurs veulent pouvoir toucher les produits dans les magasins, ils sont en meme temps reticents a acheter un produit precedemment manipule par d’autres, au motif qu’il aurait pu etre sali ou souille. La li

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d5fb6b317d67a930e4fc1828c1807960
https://doi.org/10.3917/mav.119.0061

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Chapitre 3. Vers une meilleure compréhension des comportements de santé en vue de les faire évoluer : l’intégration de la théorie de l’auto-détermination au modèle socio-écologique

Autor: Romain Debru, Agnès Helme-Guizon, Valérie Lépine, Haithem Guizani, Christophe Pison

Publikováno v: Marketing social et nudge ISBN: 9782376875482

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3de0ffa51f641712b67b34674c49f19e
https://doi.org/10.3917/ems.gallo.2022.01.0060

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Mature Consumers and Smart Devices: How Do They Mitigate Future Vulnerability? An Abstract

Autor: Agnès Helme-Guizon, Maureen Bourassa, Monica LaBarge

Publikováno v: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4e071242b6d553a2080e09c6c9ae9560
https://doi.org/10.1007/978-3-030-89883-0_71

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Examining Users’ Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory: An Abstract

Autor: Maureen Bourassa, Cindy Caldara, Agnès Helme-Guizon, Monica LaBarge

Publikováno v: Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::19f5a2a48b505af65fbef7b7e4e237c3
https://doi.org/10.1007/978-3-030-95346-1_105

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Bien vieillir et bien-être : le rôle des objets connectés dans l’activité physique des seniors

Autor: Romain Debru, Agnès Helme-Guizon

Publikováno v: Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2020, 98, pp.15-36. ⟨10.7193/DM.098.15.36⟩

International audience; Pratiquer une activité physique est bénéfique pour la prévention ou le traitement de nombreuses maladies et participe donc au bien vieillir. Néanmoins, initier et maintenir ce comportement chez les seniors semble difficil

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6a43ddcc290cafaa008318367655ebc6
https://hal.archives-ouvertes.fr/hal-03160510

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The Power of Digital Nudge: Moving Towards Public Transportation and Debunking False Beliefs: A Conceptual Framework: An Abstract

Autor: Agnès Helme-Guizon, Aditya Kumar Purohit

Publikováno v: Enlightened Marketing in Challenging Times ISBN: 9783030425449

Global warming is real! Citizens are influenced by public figures, and some tend to believe that this is a myth. They are then far less inclined to adopt eco-friendly behaviors, consequently increasing their carbon footprint. The alarming issue of gl

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4cbe599d94ea2450cceab9d0213f4a1f
https://doi.org/10.1007/978-3-030-42545-6_211

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Self-Efficacy Mediates the Effect of Framing Eating Disorders Prevention Message on Intentions to Have a Sufficient Weight: A Pilot Study

Autor: Valentin Flaudias, Agnès Helme-Guizon, Rebecca Shankland, Marie-Laure Gavard-Perret

Publikováno v: International Journal of Environmental Research and Public Health, Vol 18, Iss 8980, p 8980 (2021)
International Journal of Environmental Research and Public Health

Background: In the context of social marketing, the effectiveness of prevention messages is a major issue. The main objective of the present study was to assess the effect of prevention messages framing on self-efficacy reinforcement in order to impr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e085e48c607a9fe6edce577745fcda35
https://doi.org/10.3390/ijerph18178980

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Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?

Autor: Agnès Helme-Guizon, Fanny Magnoni

Publikováno v: Journal of Marketing Management
Journal of Marketing Management, Westburn Publishers, 2019, 35 (7-8), pp.716-741. ⟨10.1080/0267257X.2019.1599990⟩
Journal of Marketing Management, 2019, 35 (7-8), pp.716-741. ⟨10.1080/0267257X.2019.1599990⟩

International audience; Social media offer brands new opportunities to interact with their customers. This paper focuses on consumer brand engagement (CBE) and its social facet in the context of brand-hosted social media. It highlights that CBE (cons

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6a4ddbceec7379db81bc467f2b4939f7
https://hal.archives-ouvertes.fr/hal-02492743

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