Customer equity management in a professional player's agency : how much is worth my current player's base?

Autor: Cepeda Carrión, Gabriel, Martín Ruíz, David, Rondán Cataluña, Francisco Javier

Publikováno v: Recercat. Dipósit de la Recerca de Catalunya
instname
Recercat: Dipósit de la Recerca de Catalunya
Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
ResearcherID
Dipòsit Digital de Documents de la UAB
Universitat Autònoma de Barcelona

Traditionally, basketball players' agents and players' agents companies in general take decisions about their represented players based on reports, statistics or even premonitions. The future and potential economic revenues that are obtained from the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::9e5a049eb1995c97bfe9cb19851a95d9
http://hdl.handle.net/2072/411243

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