Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Afef Ben Youssef Zghidi"'
Autor:
Afef Ben Youssef Zghidi, Imed Zaiem
Publikováno v:
Competitiveness Review: An International Business Journal. 27:40-61
Purpose Extending the service business in manufacturing firms has received significant attention in recent research. As it has been acknowledged by many authors, developing a service orientation can offer additional benefit potential. However, achiev
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::578f98d0daeb38a2dd8c9706d09808bb
https://doi.org/10.1108/cr-02-2015-0012
https://doi.org/10.1108/cr-02-2015-0012
Publikováno v:
EuroMed J. of Management. 1:106
Developing successful rebranding strategies allows the companies to remain competitive and to realise their objectives. Yet in spite of being widely used in the market, there has been little research on the rebranding concept compared with the litera
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a3758f3fcb6476fdd3523547996767e0
https://doi.org/10.1504/emjm.2016.078831
https://doi.org/10.1504/emjm.2016.078831
Autor:
Imed Zaiem, Afef Ben Youssef Zghidi
Publikováno v:
Contemporary Management Research. 7
The objective of this article is to examine the relationship between the product adaptation strategy and the export performance of a company, taking into account the impacts of the internal characteristics of the company and the business segment. The
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b6c0e1dbcc53000af03a79dd1a508b9
https://doi.org/10.7903/cmr.9697
https://doi.org/10.7903/cmr.9697
Autor:
Imed Zaiem, Afef Ben Youssef Zghidi
Publikováno v:
International Journal of Strategic Change Management. 6:1
This paper focuses on the development of services in industrial firms. Specifically, the main objective is to identify the antecedents of service orientation. It first presents the existing literature to understand how industrial firms adopt and deve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::27863d7d8377515412223cedcefaed67
https://doi.org/10.1504/ijscm.2015.069518
https://doi.org/10.1504/ijscm.2015.069518
Publikováno v:
International Journal of Diplomacy and Economy. 2:330
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a871eba520bd73e262f3ebf26fea33a
https://doi.org/10.1504/ijdipe.2015.073939
https://doi.org/10.1504/ijdipe.2015.073939
Publikováno v:
International Journal of Business Competition and Growth. 3:43
This article aims at testing the impact of the firm characteristics, the perception of stimuli and the adaptation of the marketing mix strategy on export performance. The empirical study was applied to a sample of 120 companies and was based on a com
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::db9f642bad8cc0f5b8e9a324c54cadca
https://doi.org/10.1504/ijbcg.2013.051649
https://doi.org/10.1504/ijbcg.2013.051649