Zobrazeno 1 - 10
of 568
pro vyhledávání: '"Advertising discourse"'
Autor:
R. V. Chvalun, N. I. Kizilova
Publikováno v:
Гуманитарные и юридические исследования, Vol 11, Iss 2, Pp 403-409 (2024)
Introduction. The dominant illocutionary goal of institutional advertising discourse is to exercise a suggestive (implicit) influence on a wide range of recipients. An urgent task of modern discourse is to determine a basic list of speech act alterna
Externí odkaz:
https://doaj.org/article/6de09a58737f41fb8646b3b3ef7dc8d5
Autor:
Marina V. Terskikh, Olga A. Zaytseva
Publikováno v:
Актуальные проблемы филологии и педагогической лингвистики, Iss 1, Pp 112-124 (2024)
In the paper, on the example of the trend towards environmental friendliness, the specifics of the glocalization of modern advertising trends are considered. The authors proceed from the hypothesis that current social trends exploited by advertising
Externí odkaz:
https://doaj.org/article/a1c7a34fbd7a44f6946dd8c4b1781018
Autor:
Ускова А.И., Сосновская Е.А.
Publikováno v:
Russian Linguistic Bulletin, Vol 49, Iss 1 (2024)
Данная статья посвящена изучению особенностей английской цветообозначающей лексики в рекламном дискурсе. Описываются возможности сти
Externí odkaz:
https://doaj.org/article/8395a00e484c4e76a2a7d2feb310eadc
Autor:
Elena N. Ezhova, Alena V. Belokoneva
Publikováno v:
Актуальные проблемы филологии и педагогической лингвистики, Iss 2, Pp 163-176 (2023)
This article is devoted to the study of the problem of historical artifacts integration into the structure of modern media and advertising discourse. This work systematizes scientific research on the problem of advertisers’ appeal to images of the
Externí odkaz:
https://doaj.org/article/ea521136f6dc4a07aae002da8067ece2
Autor:
Marina V. Terskikh, Olga A. Zaytseva
Publikováno v:
Актуальные проблемы филологии и педагогической лингвистики, Iss 1, Pp 225-237 (2023)
This article is devoted to determining the role of cultural and ideological codes in advertising communication and studying the peculiarities of their use in advertising Benetton brand products. The relevance of the study is determined, in particular
Externí odkaz:
https://doaj.org/article/87b89e8a171c42fd96fe07c6d2bb02e0
Publikováno v:
Филологический класс, Iss 3, Pp 48-58 (2022)
The article discusses the features of the use of Slovak phraseological units and paremias in modern advertising and newspaper texts of the Slovak press. In the theoretical part, the author’s interpretation of the concept of figurative intertextuali
Externí odkaz:
https://doaj.org/article/d8822f86c0e049b5af3163c839653c25
Autor:
Isakova A.A.
Publikováno v:
Russian Linguistic Bulletin, Vol 44, Iss 8 (2023)
The article is devoted to myths as a relatively sustainable form of the transport advertising discourse existence. The myth is analyzed as a whole. Its effectiveness is conditional reliability and verification. The analysis of effective methods of tr
Externí odkaz:
https://doaj.org/article/479b4f3002444b9f8417a08fddf9874f
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