Zobrazeno 1 - 10
of 4 125
pro vyhledávání: '"Advertising Campaign"'
Autor:
K. A. Arzhanova, L. D. Pisklakova
Publikováno v:
Цифровая социология, Vol 6, Iss 4, Pp 4-12 (2024)
The use of artificial intelligence (hereinafter referred to as Al) is one of the leading trends in marketing and advertising in recent years. With its help, it is possible to solve tasks of varying complexity: from generating ideas for promotion to c
Externí odkaz:
https://doaj.org/article/28108ed7818244dea883d34e1bdf5e0c
Autor:
D. A. Khokhlov
Publikováno v:
Вестник университета, Vol 0, Iss 8, Pp 137-147 (2023)
The article studies methods of advertising campaign budget allocation in digital space using advertising hypotheses. The author proposes a new approach based on the use of advertising hypotheses as an advertising medium. A form of media plan specific
Externí odkaz:
https://doaj.org/article/ebc70d985f9b4aa1b9108b0c0aa01242
Autor:
Oksana Zghurska, Olena Vynogradova, Oleksandr Yerankin, Olena Korchynska, Nataliia Ovsiienko, Assan Aisulu
Publikováno v:
Фінансово-кредитна діяльність: проблеми теорії та практики, Vol 1, Iss 54 (2024)
The main purpose, presented in this article is to investigate and identify the problematic aspects, key features and factors of effective media planning, a conceptual scheme for creating a digital media plan as an important component of digital marke
Externí odkaz:
https://doaj.org/article/39d79352189949ed99a0c91c891340d9
Autor:
Liakh Іnna O., Hryhaluinas Dmytro V.
Publikováno v:
Bìznes Inform, Vol 3, Iss 542, Pp 241-246 (2023)
The aim of the study is to diagnose problems in the development of advertising campaigns in Ukraine and propose new approaches to their formation. To achieve this goal, the following tasks were performed: the concept, essence and principles of format
Externí odkaz:
https://doaj.org/article/877227fd6458478fa277d49ffb4febc8
Autor:
Petkov, Mikhail
Publikováno v:
Медии и език / Media and Language. 1(13):123-137
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1115185
Publikováno v:
المجلة الدولية للأداء الاقتصادي, Vol 4, Iss 3 (2023)
Data analysts behind the "Marketing" desk keep trying to find links between identified data, but they can't easily find patterns in complex and huge amount of data, in order to generate insights. “There is where Artificial Intelligence brightly shi
Externí odkaz:
https://doaj.org/article/85d3d545dc974b73afe07c917044534e
Autor:
Jaworski, Robert M.1,2,3, Jackson, Robert H.
Publikováno v:
Business Lawyer. Feb2006, Vol. 61 Issue 2, p899-909. 11p.
Publikováno v:
Humanities and Social Sciences, Vol 29, Iss 3, Pp 17-34 (2022)
In this article, authors analyzed the main indicators of the Ukrainian advertising media market functioning between 2017–2022. Particular attention was paid to the segment of the media marketing known as Digital Advertising, as well as to other mar
Externí odkaz:
https://doaj.org/article/8721044dc26542b9832fc762df176608
Autor:
Valerii Bondarenko, Bogdana Vyshnivska
Publikováno v:
Three Seas Economic Journal, Vol 4, Iss 2 (2023)
This article examines the importance of promotional marketing in modern business. An analysis of scientific research and publications on the subject of promotions and their impact on business success has been carried out. The main types of promotions
Externí odkaz:
https://doaj.org/article/e51d10694a584eaebacc856b8c6ac926
Autor:
Natela R. Kordzaia
Publikováno v:
Êvropejsʹkij Vektor Ekonomìčnogo Rozvitku, Vol 1, Iss 32, Pp 31-37 (2022)
Today in Ukraine there are such processes as the reduction of the number of entrants to higher education institutions due to demographic reasons, due to going to study in other countries or due to reducing the number of budget places and increasing
Externí odkaz:
https://doaj.org/article/cd76fdbe0ffb40d99334ce0e72f1ca22