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of 7
pro vyhledávání: '"Adriana V. Madzharov"'
Autor:
Adriana V. Madzharov
Publikováno v:
Journal of Retailing. 95:170-185
Could directly touching food with hands make it tastier and more desirable? The present paper presents four studies that explore how sampling and eating food by touching it directly with hands affects hedonic evaluations and consumption volume. The s
Autor:
Aparna Sundar, Laura A. Peracchio, Ngoc To, Luca Cian, Claudia Townsend, Xavier Cortada, Maura L. Scott, Adriana V. Madzharov, Melissa G. Bublitz, Tracy Rank-Christman, Vanessa M. Patrick
Publikováno v:
Journal of the Association for Consumer Research. 4:313-331
This article provides a new perspective on collaborative art as a transformational force to strengthen community and enhance well-being. We outline a best practices-based framework to foste...
Autor:
Adriana V. Madzharov
Publikováno v:
Annals of Tourism Research. 93:103309
Publikováno v:
Journal of Environmental Psychology. 57:83-86
The present research explores the effect of an ambient coffee-like scent (versus no scent) on expectations regarding performance on an analytical reasoning task as well as on actual performance. We show that people in a coffee-scented (versus unscent
Publikováno v:
Journal of the Association for Consumer Research. 1:579-591
The authors present evidence that light-colored hedonic foods, that is, foods generally considered to be vices and relatively unhealthy, are consumed in greater quantity than the same foods that are darker in color. Greater consumption was demonstrat
Publikováno v:
Journal of Marketing. 79:83-96
The present research examines how ambient scents affect consumers' spatial perceptions in retail environments, which in turn influence customers' feelings of power and, thus, product preference and purchasing behavior. Specifically, the authors demon
Autor:
Adriana V. Madzharov, Lauren G. Block
Publikováno v:
Journal of Consumer Psychology. 20:398-409
Across a series of three studies, we demonstrate that the number of product units displayed on a package biases consumers' perceptions of product quantity (i.e., the number of snack items the package contains) and actual consumption. Specifically, we