Zobrazeno 1 - 10
of 26
pro vyhledávání: '"Adriana Manolicǎ"'
Autor:
Iuliana Obreja, Adriana Manolica
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXIV, Iss 1, Pp 476-482 (2024)
As the literary landscape of the 21st century has changed its marketing approach over the years, the bookstagram phenomenon has implemented the most effective means of promotion, namely influencers. Therefore, bookstagrammers are powerful pillars i
Externí odkaz:
https://doaj.org/article/ed6326d29b004e04839e3a8aa4e77ba9
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXIV, Iss 1, Pp 502-508 (2024)
According to one of the definitions of the word, change aims to adapt or replace one thing or state with another. When we refer to organizations, the change process evolved once with the economy and technology. The need to understand how the change
Externí odkaz:
https://doaj.org/article/b2f063d204b2434594523e80ae900008
Autor:
Iuliana OBREJA, Adriana MANOLICĂ
Publikováno v:
Annals of the University of Oradea: Economic Science, Vol 33, Iss 1, Pp 578-586 (2024)
n the ever-evolving world of digital technologies, bookstagram is taking over the literature landscape, with the phenomenon of digital book lovers sparking a variety of research. Thus, the online space created specifically for readers around the worl
Externí odkaz:
https://doaj.org/article/97979d83e0f64658a7a9aa10eb302c9b
Publikováno v:
CES Working Papers, Vol XVI, Iss 1, Pp 17-38 (2024)
The way firms and marketers promote their products is being shaped by consumer needs and trends alongside the evolution of the marketplace. As web technologies and consumers’ online behavior improve, influencers are becoming increasingly signific
Externí odkaz:
https://doaj.org/article/8221317e4d6540d1981c8453e9cc699e
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXII, Pp 716-725 (2022)
The aim of this study is to present a general bibliometric analysis for the main key-words of my research topic. We are living in The Era of Emerging Knowledge, where the 4th Industry revolution is taking place, and the evolving of knowledge and tec
Externí odkaz:
https://doaj.org/article/0e418831478645f5b156387a2914b8f0
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXII, Pp 624-633 (2022)
Based on generations’ cohort theory, the purpose of this study is to study the social media consumer persona from an intergenerational perspective: by comparing the last three adult generations: X, Y and Z. In order to create the consumer persona o
Externí odkaz:
https://doaj.org/article/6edcbb880fbd4b7fba024ed77a07fd60
Publikováno v:
CES Working Papers, Vol XIII, Iss 1, Pp 33-49 (2021)
PlayStation is the market leader of the console industry, with over 90 million active users registered on their platform. It is a remarkable feat to appeal to so many consumers and keep them interested. This study reveals the results of an online s
Externí odkaz:
https://doaj.org/article/723e3f9919334d2ead1c25cbb045c7d0
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXI, Iss 1, Pp 582-591 (2021)
The paper examines the influence of some psychological typologies and demographics on the impulsive behavior of the consumers, trying to analyze if the personality typologies can predict the degree of consumer impulsiveness and proving information re
Externí odkaz:
https://doaj.org/article/09cb360f37e849e59dbe1196157376dc
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXI, Iss 1, Pp 572-581 (2021)
The concept of extended-self gains group very fast and grow to be a subject of research for many studies. Although we shall never put an equal sign between possessions and the inner self, it is true that the self will always look for something alike.
Externí odkaz:
https://doaj.org/article/f162023ca4b241a097accf975d00acc4
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXI, Iss 2, Pp 797-806 (2021)
This study aims to highlight the main elements associated with the Starbucks brand from several perspectives (benefits, attributes, attitudes). Through a qualitative research based on a semistructured interview that also includes questions related to
Externí odkaz:
https://doaj.org/article/65f087620b3440ad8ac298c9b476af7a