Zobrazeno 1 - 10
of 54
pro vyhledávání: '"Adriana Manolică"'
Autor:
Iuliana OBREJA, Adriana MANOLICĂ
Publikováno v:
Annals of the University of Oradea: Economic Science, Vol 33, Iss 1, Pp 578-586 (2024)
n the ever-evolving world of digital technologies, bookstagram is taking over the literature landscape, with the phenomenon of digital book lovers sparking a variety of research. Thus, the online space created specifically for readers around the worl
Externí odkaz:
https://doaj.org/article/97979d83e0f64658a7a9aa10eb302c9b
Publikováno v:
CES Working Papers, Vol XVI, Iss 1, Pp 17-38 (2024)
The way firms and marketers promote their products is being shaped by consumer needs and trends alongside the evolution of the marketplace. As web technologies and consumers’ online behavior improve, influencers are becoming increasingly signific
Externí odkaz:
https://doaj.org/article/8221317e4d6540d1981c8453e9cc699e
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XXII, Pp 624-633 (2022)
Based on generations’ cohort theory, the purpose of this study is to study the social media consumer persona from an intergenerational perspective: by comparing the last three adult generations: X, Y and Z. In order to create the consumer persona o
Externí odkaz:
https://doaj.org/article/6edcbb880fbd4b7fba024ed77a07fd60
Publikováno v:
CES Working Papers, Vol XIII, Iss 1, Pp 33-49 (2021)
PlayStation is the market leader of the console industry, with over 90 million active users registered on their platform. It is a remarkable feat to appeal to so many consumers and keep them interested. This study reveals the results of an online s
Externí odkaz:
https://doaj.org/article/723e3f9919334d2ead1c25cbb045c7d0
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XX, Iss 2, Pp 714-723 (2020)
The words we use are our true mirrors. What we write, think and talk show our true personality and these words are energy, measured by vibration and frequency. If this is so, that means also that marketing words have their own energy, measured by vib
Externí odkaz:
https://doaj.org/article/e4f6c2aaa46e4a7d955b658635e4a9cb
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XX, Iss 1, Pp 712-721 (2020)
Developing associations according with a brand can be done also by using Sensory Maps, which is basically a brand concept map showing graphical representation with links based on the five senses. We have conducted our research for the Iasi City brand
Externí odkaz:
https://doaj.org/article/1a77dbef51394d1cb7ff072e0a4cfd48
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XIX, Iss 2, Pp 519-527 (2019)
For some people, advertising and other marketing practices are just background noise. For others, these tools provide extensive guidance for their decision making process. The paper seeks to determine which information sources are perceived as more r
Externí odkaz:
https://doaj.org/article/ede8b64158604eb886f8e3d83d3e2dd2
Publikováno v:
Ovidius University Annals: Economic Sciences Series, Vol XIX, Iss 1, Pp 450-456 (2019)
Nowadays, Facebook is considered to be the most important social network worldwide, becoming a part of many people’s daily lives. Some users might find Facebook advertising very useful and easy to use and others might find it disturbing and they ar
Externí odkaz:
https://doaj.org/article/31603daff0be4e67aa3ed97722d5571a
Publikováno v:
CES Working Papers, Vol 10, Iss 4, Pp 510-525 (2019)
This research aims to analyse the perception of the country of origin effect on the choice of a future car by the holders of a driving license, which are already possessing a car at the present moment. To solve the research problem, we can say that t
Externí odkaz:
https://doaj.org/article/8093977a5fe143fcb4d093c37c0943fe
Publikováno v:
EURINT, Vol 5, Iss 1, Pp 88-102 (2018)
The consumers’ perception regarding a product’s country of origin, which may sometimes include negative feelings towards that country, may influence their decision to choose or reject that product. The current research aims to identify the extent
Externí odkaz:
https://doaj.org/article/7cb7b0c1cb0d40d5a73650eda79ac19d