SEM model in neuromarketing as a planning tool in higher education

Autor: Adriana Estefania Mónico Bordino

Publikováno v: Texto Livre: Linguagem e Tecnologia, Vol 15 (2022)

The purpose of this research is to analyze the relationship between marketing, neuromarketing and strategic planning at the university level. This study is based on a quantitative methodology with an interpretative paradigm, through a non-experimenta

Externí odkaz: https://doaj.org/article/ea186de74f3045c6affe3ca850be2e24

Modelo SEM em neuromarketing como uma ferramenta de planejamento no ensino superior

Autor: Adriana Estefania Mónico Bordino

Publikováno v: Texto Livre; Vol. 15 (2022): Texto Livre: Linguagem e Tecnologia ; e40501
Texto Livre; v. 15 (2022): Texto Livre: Linguagem e Tecnologia ; e40501
Texto livre
Universidade Federal de Minas Gerais (UFMG)
instacron:UFMG
Texto Livre, Volume: 15, Article number: e40501, Published: 02 DEC 2022

The purpose of this research is to analyze the relationship between marketing, neuromarketing and strategic planning at the university level. This study is based on a quantitative methodology with an interpretative paradigm, through a non-experimenta

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d092917214b7403cf08265a45b518f25
https://doi.org/10.35699/1983-3652.2022.40501