Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Adrián Esteban Narváez Pacheco"'
Autor:
Adriana Priscila Vallejo Bojorque, Efstathios Stefos, Adrián Esteban Narváez Pacheco, Mercy Magali Guamán, María Cristina Banegas
Publikováno v:
Proceedings on Engineering Sciences, Vol 1, Iss 2, Pp 945-958 (2019)
The present paper aims to determine the effectiveness of applying storytelling in advertising. The target audience was made up by young people in the city of Cuenca from 18 to 35 years of age. The research was divided into two stages which combined q
Externí odkaz:
https://doaj.org/article/275b407805cd4752a9104feb412982c5
