Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Aditya Shankar Mishra"'
Autor:
Aditya Shankar Mishra
Publikováno v:
IIM Ranchi Journal of Management Studies, Vol 3, Iss 2, Pp 73-75 (2024)
Externí odkaz:
https://doaj.org/article/08163c0d6a2746ce955daf4b1851ce61
Autor:
Aditya Shankar Mishra
Publikováno v:
IIM Ranchi Journal of Management Studies, Vol 3, Iss 1, Pp 1-3 (2024)
Externí odkaz:
https://doaj.org/article/bce1c745e86d4aa7bb2529775094631d
Autor:
Aditya Shankar Mishra
Publikováno v:
IIM Ranchi Journal of Management Studies, Vol 2, Iss 1, Pp 1-3 (2023)
Externí odkaz:
https://doaj.org/article/cd61d1eefb4d421b944e0635e0fe18aa
Autor:
Aditya Shankar Mishra
Publikováno v:
IIM Ranchi Journal of Management Studies, Vol 1, Iss 2, Pp 105-107 (2022)
Externí odkaz:
https://doaj.org/article/dc964f962ce043c981a86eb26531d31b
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 27:612-631
PurposeHandloom products often fail to infiltrate the global or mainland market, resulting in small localized markets, limited demand and profitability. Recent times have also witnessed a decline in the weaving population of India. Assam, accounting
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::603d4158a3ee616d1724b8f332c2cb80
https://doi.org/10.1108/jfmm-02-2022-0038
https://doi.org/10.1108/jfmm-02-2022-0038
Publikováno v:
Journal of Strategic Marketing. :1-22
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6fe787eac7e3761680774b6b0847dd84
https://doi.org/10.1080/0965254x.2021.2013935
https://doi.org/10.1080/0965254x.2021.2013935
Autor:
Aditya Shankar Mishra
Publikováno v:
International Journal of Bank Marketing. 39:900-921
PurposeBrands have started investing heavily in their social media pages. Especially for banks having credence nature, the importance of engaging customers with the brand-related content on their social media pages has become a challenge. The present
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ee8bbebb185303d8e039d97c3ac6ffa7
https://doi.org/10.1108/ijbm-11-2020-0553
https://doi.org/10.1108/ijbm-11-2020-0553
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 30:143-163
Although mobile payment (MP) represents a possibility for traditional brick-and-mortar US retailers to enhance the quality of customer service, mobile payment adoption in the US has lagged, with research regarding this phenomenon in the US seemingly
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::980e74c00035282da6db05d13f9921a4
https://doi.org/10.1080/09593969.2019.1667854
https://doi.org/10.1080/09593969.2019.1667854
Autor:
Aditya Shankar Mishra
Publikováno v:
Marketing Intelligence & Planning. 37:386-400
Purpose The purpose of this paper is to investigate the effect of brand’s social media marketing efforts and individual’s online social interaction propensity on various levels of consumers’ engagement with brand-related social media content. A
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::78cedfac1fdf263acb568172442b3573
https://doi.org/10.1108/mip-04-2018-0130
https://doi.org/10.1108/mip-04-2018-0130
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1e4112fccaf9dac9db2b699b55dd184e
https://doi.org/10.2139/ssrn.3889124
https://doi.org/10.2139/ssrn.3889124