Výsledky vyhledávání - "Aditya Billore"

Paternity leave: stepchild of family-friendly policies moderating role of traditional masculinity ideology

Autor: Jatin Pandey, Bhawana Maheshwari, Aditya Billore

Publikováno v: Personnel Review. 51:1772-1787

PurposeThe purpose of this study is to demonstrate the importance and influence of paternity leave on individual level organizational outcomes. Drawing on signaling theory, the study examines the relationship between paid paternity leave entitlement

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e2e4f2ed8e5456691c487ddc3c2f75ea
https://doi.org/10.1108/pr-07-2020-0519

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Investigating brand community engagement and evangelistic tendencies on social media

Autor: Purvendu Sharma, Ashish Sadh, Manoj Motiani, Aditya Billore

Publikováno v: Journal of Product & Brand Management. 31:16-28

Purpose This study aims to explore the antecedents and outcomes of brand community engagement (BCE) in the context of social media-based brand communities (SMBCs). Moreover, the mediating role of brand evangelism between BCE and brand defence and bet

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1e3ec87fae5aeee999439761733acbf9
https://doi.org/10.1108/jpbm-01-2020-2705

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Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers

Autor: Aditya Billore, Ashish Sadh, K.R. Jayasimha, Ranjeet Nambudiri

Publikováno v: Journal of Global Marketing. 33:225-241

This study selects the context of emerging markets to examine the role of ad creativity dimensions (divergence and relevance) in shaping the attitude of consumers. Most of the existing studies expl...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bc015ae5d394a1c14c351c59595eeb88
https://doi.org/10.1080/08911762.2020.1734135

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Role of anthropomorphization on pro-social behavior

Autor: Aditya Billore, Abhishek Mishra, Ashish Sadh, Archit Vinod Tapar

Publikováno v: Journal of Indian Business Research. 13:30-42

Purpose This paper aims to examine the effect of anthropomorphic entities in the public service advertisements (PSA) on individuals’ pro-social behavior. In addition, the role of individuals’ need for affect and self-construal in moderating the e

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2bda040fa58190d1077a94e5a1e2880f
https://doi.org/10.1108/jibr-10-2017-0196

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Mobile advertising: A review of the literature

Autor: Aditya Billore, Ashish Sadh

Publikováno v: The Marketing Review. 15:161-183

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9f4bdc47163b3f834aef1ea6c5e23336
https://doi.org/10.1362/146934715x14373846573586

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I complain for your good? Re-examining consumer advocacy

Autor: K.R. Jayasimha, Aditya Billore

Publikováno v: Journal of Strategic Marketing. 24:360-376

Marketplace helping behavior such as opinion leadership, market maven, and purchase pals that benefit others has been extensively studied. A diverse but similar to other marketplace helping behaviors is the concept of consumer advocacy. Extant review

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a9afe5d98e4d09dfe02d06f882211155
https://doi.org/10.1080/0965254x.2015.1011204

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Need for Touch: A Barrier in Online Shopping—Identifying Compensatory Factors in an Online Context

Autor: Jyoti Pandey, Ashish Sadh, Aditya Billore

Publikováno v: Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952

Touch is one of the five senses, which plays an important role in the evaluation of product and purchase decision. This chapter tries to see how need for touch is a barrier in an online shopping context, where it is not feasible to touch a product. T

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a0c9b9316d6fc83d156014c5e650cf7e
https://doi.org/10.1007/978-3-319-45596-9_247

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Low power design of variable centre frequency CMOS VCO

Autor: Aditya Billore, C. S. Rajput, D. K. Mishra

Publikováno v: International Journal of Electronics. 94:1109-1119

This paper reports design of a voltage controlled oscillator (VCO) for low power consumption and generation of variable centre frequencies. The current starved technique is used for design of VCO. In normal current starved VCO circuits the centre fre

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8e1401c8a894291077ed9331b466b73f
https://doi.org/10.1080/00207210701791093

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