Antifungal activity of Lantana camara L. and Syzygium aromaticum L. against Candida albicans

Autor: Aditi Grover, B. S. Bhandari, Nishant Rai, Harish Chandra

Publikováno v: Environment Conservation Journal, Vol 10, Iss 1&2 (2009)

Candida is a commensal organism found in 40-80% of normal humans. Candidiasis is observed in immunocompromised individuals such as HIV-positive patients, it may also occur in blood and genital tract. The drug-resistant bacteria and fungal pathogens h

Externí odkaz: https://doaj.org/article/0e84478813bf45eabff4b93c9884e8e0

The role of imagination in consumers' processing of visual metaphors in prescription drug advertising

Autor: Jeffrey Foreman, Aditi Grover, Meng-Hua Hsieh

Publikováno v: Health marketing quarterly. 36(3)

This research examines the influence of visual metaphors in direct-to-consumer advertising (DTCA) for prescription drugs. Results indicate that consumers' propensity to imagine enhances their objective comprehension of direct-to-consumer (DTC) pharma

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7ac188a506447ff1947380b2d90a1d72
https://pubmed.ncbi.nlm.nih.gov/31180277

On the road to addiction: The facilitative and preventive roles of marketing cues

Autor: Scott W. Davis, Kelly L. Haws, Michael A. Kamins, Dante M. Pirouz, Ingrid M. Martin, Sayantani Mukherjee, Aditi Grover, Justine M. Rapp, Ann M. Mirabito

Publikováno v: Journal of Business Research. 66:1219-1226

This research broadens the focus on the addiction process by examining the role of marketing cues in the “pre-addiction” phase of the consumption continuum that is broadly conceptualized to include behavior that may or may not result in addiction

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::694b24c4fae49e7a78f5ba01bbff609e
https://doi.org/10.1016/j.jbusres.2012.08.015

The stigma turbine : a theoretical framework for conceptualizing and contextualizing marketplace stigma

Autor: Kevin D. Thomas, Marie A. Yeh, Nada Sayarh, Natalie Ross Adkins, Jane E. Machin, Cassandra Davis, Cele C. Otnes, Edna G. Ndichu, Jess Matias, Chris Pullig, Susan Dunnett, Natalie A. Mitchell, Johanna Franziska Gollnhofer, Kathy Hamilton, Sunaina Velagaleti, Elizabeth Crosby, David B. Wooten, Ann M. Mirabito, Aditi Grover

Publikováno v: Miraboto, A M, Otnes, C C, Crosby, E, Wooten, D, Machin, J E, Pullig, C, Adkins, N R, Dunnett, S, Hamilton, K, Thomas, K D, Yeh, M A, Davis, C, Gollnhofer, J, Grover, A, Matias, J, Mitchell, N A, Ndichu, E G, Sayarh, N & Velagaleti, S 2016, ' The Stigma Turbine : A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma ', Journal of Public Policy & Marketing, vol. 35, no. 2, pp. 170-184 . https://doi.org/10.1509/jppm.15.145
Mirabito, A M, Otnes, C C, Crosby, E, Wooten, D B, Machin, J, Pullig, C, Ross Adkins, N, Dunnett, S, Hamilton, K, Thomas, K D, Yeh, M, Davis, C, Gollnhofer, J F, Grover, A, Matias, J, Mitchell, N A, Ndichu, E G, Sayarh, N & Velagaleti, S 2016, ' The stigma turbine : A theoretical framework for conceptualizing and contextualizing marketplace stigma ', Journal of Public Policy and Marketing, vol. 35, no. 2, pp. 170-184 . https://doi.org/10.1509/jppm.15.145

Stigmas, or discredited personal attributes, emanate from social perceptions of physical characteristics, aspects of character, and “tribal” associations (e.g., race; Goffman 1963 ). Extant research has emphasized the perspective of the stigma ta

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7d7c0b2558ea5416014c15194336e09e
https://strathprints.strath.ac.uk/57128/8/Mirabito_etal_JPPM_2016_framework_for_conceptualizing_and_contextualizing_marketplace_stigma.pdf

Emotions in Advertising

Autor: Jon D. Morris, Aditi Grover, David W. Stewart

Publikováno v: The SAGE Handbook of Advertising

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::82eba48ce322ca30af38b865eebabe8d
https://doi.org/10.4135/9781848607897.n8