Virtual Influencers : Is The Persona Trustworthy?

Autor: Wibawa, Rafki Chandra, Pratiwi, Chairani Putri, Wahyono, Eko, Hidayat, Desman, Adiasari, Wilyan

Publikováno v: Jurnal Manajemen Informatika JAMIKA; Vol 12 No 1 (2022): Jurnal Manajemen Informatika (JAMIKA); 51-62
Jurnal Manajemen Informatika (JAMIKA); Vol 12 No 1 (2022): Jurnal Manajemen Informatika (JAMIKA); 51-62

In today's digital world, people are using social media at a higher rate than ever before. One digital marketing phenomenon is the use of services from a virtual influencer. Virtual influencers are computer-generated models who are becoming increasin

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::759752f7f43b60bc679731e547bf3c27
https://doi.org/10.34010/jamika.v12i1.6706