Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Adelaide Naa Amerley Kastner"'
Autor:
Isaac Sewornu Coffie, Ernest Yaw Tweneboah-Koduah, Elikem Chosniel Ocloo, Atsu Nkukpornu, Adelaide Naa Amerley Kastner
Publikováno v:
International Review on Public and Nonprofit Marketing.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::945fdccfbe8368d26426ad4bddee16d3
https://doi.org/10.1007/s12208-023-00374-6
https://doi.org/10.1007/s12208-023-00374-6
Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana
Autor:
Isaac Sewornu Coffie, Ernest Yaw Tweneboah-Koduah, Elikem Chosniel Ocloo, Atsu Nkukpornu, Adelaide Naa Amerley Kastner
Publikováno v:
International Review on Public and Nonprofit Marketing.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::03752a56eac75ed7e4ec0cac0e4153c9
https://doi.org/10.1007/s12208-023-00370-w
https://doi.org/10.1007/s12208-023-00370-w
Autor:
Mahmoud Abdulai Mahmoud, Adelaide Naa Amerley Kastner, Mustapha Iddrisu, Tracy Nana Ebaskwa Mallen-Ntiador, Dominic Andoh
Publikováno v:
International Journal of Emerging Markets. 18:567-587
PurposeThe purpose of this study is to test consumer xenocentric tendencies on foreign goods purchase intention and to examine the mediating role of cultural openness on the relationship.Design/methodology/approachA total number of 204 respondents pa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::87db45073953d6b9059d77ce38ce7ec7
https://doi.org/10.1108/ijoem-08-2020-0911
https://doi.org/10.1108/ijoem-08-2020-0911
Autor:
Aidatu Abubakari, Matilda Adams, Nicholas Oblitei Commey, Mahmoud Abdulai Mahmoud, Adelaide Naa Amerley Kastner
Publikováno v:
International Marketing Review. 37:273-297
PurposeThe study sought to examine the influence of social media resources on export performance and the role commitment and trust play in this relationship using an integrated model.Design/methodology/approachA quantitative survey design was employe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::692019a9fb9c1b0e3b781e316d66df8c
https://doi.org/10.1108/imr-02-2019-0084
https://doi.org/10.1108/imr-02-2019-0084
Publikováno v:
Journal of Marketing for Higher Education. 30:125-144
The purpose of the study was to assess the role of market orientation (MO), mediated by job satisfaction (JS) and its effect on market performance (MP) in Ghana’s private universities. A sample of ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bfb650715e2948e90b1097e5c0644652
https://doi.org/10.1080/08841241.2019.1693474
https://doi.org/10.1080/08841241.2019.1693474
Autor:
Elizabeth Oppong, Daniel Twimasie, Moses Oppong, Mohammed Muniru Husseini, Mahmoud Abdulai Mahmoud, Adelaide Naa Amerley Kastner
Publikováno v:
Journal of Marketing for Higher Education. 30:105-124
This study seeks to examine the influence of the cultural elements on international students’ country choice. It also examines whether individual values moderate the influence of cultural elements ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f7e0cfb26bbd905db51089bc67bc790
https://doi.org/10.1080/08841241.2019.1688444
https://doi.org/10.1080/08841241.2019.1688444
Autor:
Roseline Barbara Easmon, Adelaide Naa Amerley Kastner, Charles Blankson, Mahmoud Abdulai Mahmoud
Publikováno v:
African Journal of Economic and Management Studies. 10:262-285
Purpose The purpose of this paper is to understand the direct impact of social capital and the influence of market-based capabilities as intervening variables on the export performance of small and medium-sized enterprises (SMEs) in Ghana. Design/met
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::af50e173b04016b1d79624e7ea8f5b10
https://doi.org/10.1108/ajems-11-2018-0361
https://doi.org/10.1108/ajems-11-2018-0361
Autor:
Samuel C. K. Buame, Adelaide Naa Amerley Kastner, Antoinette Y. B. Gabrah, Mahmoud Abdulai Mahmoud
Publikováno v:
Thunderbird International Business Review. 61:169-181
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c44111eb4298e74b3f2c70fc14464a5d
https://doi.org/10.1002/tie.21987
https://doi.org/10.1002/tie.21987
Publikováno v:
Journal of Relationship Marketing. 16:179-196
Establishing, maintaining, and enhancing relationships over the Internet have progressively gained global attention. Nevertheless, the dawn of this modernization draws many theoretical debates and practical concerns, some of which have received littl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b0a689aa56c6ca2a2464602074a78f02
https://doi.org/10.1080/15332667.2017.1349555
https://doi.org/10.1080/15332667.2017.1349555
Publikováno v:
Management Science Letters, Vol 3, Iss 2, Pp 367-384 (2013)
Article history: Received September 15, 2012 Received in revised format 20 December 2012 Accepted 20 December 2012 Available online December 24 2012 This paper aims to investigate shoppers’ motivations for visiting the mall in respect of their demo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::baafeb10670cbc2027c001de26d30eed
http://www.growingscience.com/msl/Vol3/msl_2012_335.pdf
http://www.growingscience.com/msl/Vol3/msl_2012_335.pdf