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pro vyhledávání: '"Ade Irma Suryani Sitorus"'
Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention
Autor:
Pantas H. Silaban, Andri Dayarana K. Silalahi, Edgar Octoyuda, Yuni Kartika Sitanggang, Lamtiur Hutabarat, Ade Irma Suryani Sitorus
Publikováno v:
Cogent Business & Management, Vol 9, Iss 1 (2022)
YouTube has become popular among consumers as an information preference in the decision-making process within the social commerce environment. YouTubers share experiences, information, opinions, and thoughts regarding products or services in product-
Externí odkaz:
https://doaj.org/article/c480ea70e8464c52a0358bce2bf69c9e
