Zobrazeno 1 - 10
of 40
pro vyhledávání: '"Adam L. Alter"'
Publikováno v:
Journal of Consumer Research, 48(2), 251-269. University of Chicago
This article introduces a novel distinction between foods as a function of the frequency with which consumers eat them, and investigates how this distinction influences dietary beliefs and decisions. It compares food types perceived to be consumed re
Publikováno v:
Marketing Science. 39:1071-1091
Email field experiment varying whether potential donor has matching surname to in-need teacher and quantifying effectiveness of less-exact matches.
Autor:
Adam L. Alter, Hal E. Hershfield
Publikováno v:
Journal of Experimental Psychology: Applied. 25:458-476
People are sensitive to economic conditions, buying more during booms and less during recessions. Across seven studies, the present research examines whether the nature of their purchases also changes as diffuse, prevailing mood states shift from pos
Publikováno v:
Behavioural Public Policy. 6:554-577
One major challenge facing policy-makers is to design education and workplace training programs that are appropriately challenging. We review previous research that suggests that difficult training is better than easy training. However, surveys we co
Autor:
Adam L. Alter
Publikováno v:
The American Journal of Psychology. 131:510-513
Publikováno v:
Personality and Social Psychology Bulletin. 42:1653-1665
Across six studies, people used a “bad is black” heuristic in social judgment and assumed that immoral acts were committed by people with darker skin tones, regardless of the racial background of those immoral actors. In archival studies of news
Publikováno v:
SSRN Electronic Journal.
In a randomized field experiment with the education charitable giving platform DonorsChoose.org (N = 30,297), we examined email personalization using a potential donor’s name. We measured the effectiveness of matching potential donors to specific t
Autor:
Hal E. Hershfield, Adam L. Alter
Publikováno v:
Behavioral and Brain Sciences. 40
Menninghaus et al. offer a comprehensive model to explain why people pursue darker emotions in art, but we believe they underplay the considerable role of situational factors in driving these preferences. In particular, changing mood states are likel
Autor:
Adam L. Alter, Anuj K. Shah
Publikováno v:
Journal of Consumer Research. 41:965-977
How do we maximize enjoyment and minimize displeasure over a variety of events? Previous research has discussed how consumers might focus on savoring individual events or distribute appealing and unappealing events across time to maximize happiness.