Zobrazeno 1 - 10
of 40
pro vyhledávání: '"Adam J. Saffer"'
Autor:
Joshua M. Scacco, Adam J. Saffer
Publikováno v:
Social Media + Society, Vol 10 (2024)
Audiences for messages divide attention among a variety of media outlets, sources, and venues. Such segmentation creates a challenge for message creators to (re)engage audiences’ attentional capacities. This research investigates how domain elites
Externí odkaz:
https://doaj.org/article/a17711731f874239a1c2d2270746b272
Publikováno v:
Public Relations Journal, Vol 7, Iss 4 (2013)
This article explores how political public relations activities support advocacy efforts and allow organizations to communicate and partner with other organizations and individuals to affect change. Our study examined the organizational relationshi
Externí odkaz:
https://doaj.org/article/8ff0eaa8b12b44ac8798bb0eebe5109e
Publikováno v:
Journal of Communication. 72:264-296
While communication research on interorganizational homophily has grown, little is known about how issue homophily—defined here as the propensity to form ties based on shared issue priorities—influences interorganizational relationships in civil
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0c424ff31590119dbbc5a7ef9bc8b65d
https://doi.org/10.1093/joc/jqac001
https://doi.org/10.1093/joc/jqac001
Autor:
Adam J. Saffer, Aimei Yang
Publikováno v:
Public Relations Theory III ISBN: 9781003141396
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e22cfcc5243a6e6a6250a7ed52ca08e
https://doi.org/10.4324/9781003141396-7
https://doi.org/10.4324/9781003141396-7
Publikováno v:
Corporate Communications: An International Journal. 27:226-244
PurposeConsumer engagement has become a critical component to many brands' relationship and promotional efforts. Empirical studies have documented the psychological elements that can drive consumers to engage with brands. However, there is a knowledg
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4ce13160e3b5bf27ae12be685e22c61
https://doi.org/10.1108/ccij-04-2021-0046
https://doi.org/10.1108/ccij-04-2021-0046
Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media
Autor:
Adam J. Saffer, Jordan Morehouse
Publikováno v:
Journal of Advertising. 50:408-422
Megachurches have a reputation for savvy use of digital media; however, little is known about their advertising strategy or which strategies elicit engagement. By assessing megachurches’ promotiona...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::707bfdef161da8415a817b39c8505313
https://doi.org/10.1080/00913367.2021.1939202
https://doi.org/10.1080/00913367.2021.1939202
Publikováno v:
Health Communication. 38:216-227
The pervasive of COVID-19 information has driven some to escape daily conversations or media coverage. A rich set of theoretical discussions and empirical studies help explain why individuals avoid health risk information, but few studies have explor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::131e1317e68d0b118957c1e68c32a9ba
https://doi.org/10.1080/10410236.2021.1944457
https://doi.org/10.1080/10410236.2021.1944457
Publikováno v:
Communication Research. 49:703-732
Recent interorganizational communication research has taken up the question: why are networks structured the way they are? This line of inquiry has advanced communication network research by helping explain how and why networks take on certain struct
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::10f4fc56bb06cec47ba7db1b03daafb9
https://doi.org/10.1177/00936502211016162
https://doi.org/10.1177/00936502211016162
Publikováno v:
Journal of Computer-Mediated Communication. 26:148-166
Investigations of networked public spheres often examine the structures of online platforms by studying users’ interactions. These works suggest that users’ interactions can lead to cyberbalkanization when interlocutors form homophilous communiti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e2cf3f414119380bd76adcb453d4bc50
https://doi.org/10.1093/jcmc/zmab002
https://doi.org/10.1093/jcmc/zmab002
Publikováno v:
Chronic Illness. :174239532311647
Objectives This study examined the health discussion networks (HDNs) of people with inflammatory bowel disease (IBD). We sought to test if HDN characteristics were associated with IBD management self-efficacy outcomes. Methods We recruited a sample o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::336e9dae2a20c31ef7feb247f2766b84
https://doi.org/10.1177/17423953231164794
https://doi.org/10.1177/17423953231164794