Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Adam J. Marquardt"'
Publikováno v:
AMS Review. 9:136-154
An inspection of time-related research in marketing documents two dominant conceptualizations of time: objective time and subjective time. Objective time is straightforward, and refers to clock time. In contrast, subjective time is quite nuanced and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26258110f02337528d59fa0b78892d37
https://doi.org/10.1007/s13162-019-00148-6
https://doi.org/10.1007/s13162-019-00148-6
Autor:
Adam J. Marquardt
Publikováno v:
Industrial Marketing Management. 42:1386-1397
This article extends our understanding of industrial branding and the influence of buyer–seller relationships by examining key constructs within an industrial context where products are uncertain and future-based. SEM results elicited from 249 buye
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5a5b5e382b78f2ae901acce58971cef7
https://doi.org/10.1016/j.indmarman.2013.07.017
https://doi.org/10.1016/j.indmarman.2013.07.017
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
In recent years, it has become increasingly accepted that brands possess the capacity to convey different sets of benefits to different consumers and that these benefits can be functional, experiential, and/or symbolic in nature. While our understand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7884475703d71cd4c28fc906ab8ef071
https://doi.org/10.1007/978-3-319-45596-9_54
https://doi.org/10.1007/978-3-319-45596-9_54
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Historically, when issues of time and temporality were considered within marketing and other contexts, they were viewed in a defined and discriminant manner as reflected through clock and/or calendar time, i.e., objective time. While the use of objec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b611933e0fa1368b221aef84a50139f
https://doi.org/10.1007/978-3-319-45596-9_102
https://doi.org/10.1007/978-3-319-45596-9_102
Publikováno v:
Journal of Services Marketing. 25:47-57
PurposeThe purpose of this paper is to conduct an exploratory study of the branding of business‐to‐business (B2B) services, specifically examining the commodity‐like logistics services industry.Design/methodology/approachThe paper is of a multi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5a6f3050947c5e30618320ba4e128cc7
https://doi.org/10.1108/08876041111107050
https://doi.org/10.1108/08876041111107050
Publikováno v:
The International Journal of Logistics Management. 20:201-212
Purpose – The purpose of this paper is to present a test of scales that measure brand equity and its two dimensions – brand image and brand awareness – in the context of logistics services. The scales are tested with both logistics service prov
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aed4e8783c9a1d7d082f2db58a7fab0b
https://doi.org/10.1108/09574090910981297
https://doi.org/10.1108/09574090910981297
Publikováno v:
Industrial Marketing Management. 37:218-227
Existing research has shown that strong brands serve as an important point of differentiation for firms, assisting customers in their evaluation and choice processes. Although there is considerable research on the branding of consumer goods and an in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a73d83b49a699208967d2ed222e4d73a
https://doi.org/10.1016/j.indmarman.2007.02.003
https://doi.org/10.1016/j.indmarman.2007.02.003
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319118444
In 1962, Peter Drucker prophesized the importance logistics services were to have, when he suggested distribution was “one of the most sadly neglected, and most promising areas of American business,” and an area that provided substantial opportun
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8168e4764d7a9aa2f8f46d5810ff80be
https://doi.org/10.1007/978-3-319-11845-1_38
https://doi.org/10.1007/978-3-319-11845-1_38
Publikováno v:
The Sustainable Global Marketplace ISBN: 9783319108728
A recent ESPN campaign included a mock Duke University advertisement that conveyed the significant contribution of intercollegiate athletics to institutional brand equity at even the most prestigious academic institutions. The ad positioned Duke’s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf189b69574c6c265729a05d8a7c0bdb
https://doi.org/10.1007/978-3-319-10873-5_7
https://doi.org/10.1007/978-3-319-10873-5_7
Autor:
Adam J. Marquardt
Publikováno v:
The Sustainable Global Marketplace ISBN: 9783319108728
Existing literature supports the notion that sellers’ corporate and product brands are valuable, enabling resources that serve to build and reinforce firm-level competitive advantages (Aaker 2004). These brands act as key signaling mechanisms, whic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a00ef37f909f8144a0e2535aa4631fe
https://doi.org/10.1007/978-3-319-10873-5_286
https://doi.org/10.1007/978-3-319-10873-5_286