Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Adam C. Merkle"'
Publikováno v:
Journal of Marketing Education. 44:54-71
Marketing curricula are experiencing a digital disruption as e-books and other electronic educational resources replace print textbooks. This study investigates student perceptions about the effectiveness of print textbooks and e-books. Specifically,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::966502618ea2336a09c26c27615a5fdb
https://doi.org/10.1177/02734753211035162
https://doi.org/10.1177/02734753211035162
Publikováno v:
Marketing Education Review. 30:236-251
Students’ academic performance is usually evaluated by the final grade in a course. There have been limited studies evaluating psychological student traits directly related to academic performance....
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba04c80831132f9e6f41b738521fc691
https://doi.org/10.1080/10528008.2020.1837634
https://doi.org/10.1080/10528008.2020.1837634
Publikováno v:
Journal of Marketing Analytics
Ticket sales for Major League Baseball (MLB) games are decreasing annually, yet baseball fans have increased team interest and following in other ways. Instead of following from the stands or on television fans are choosing to follow, for example, vi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::50c4135ff35003689da5b9809d7329ef
https://doi.org/10.1057/s41270-020-00083-7
https://doi.org/10.1057/s41270-020-00083-7
Publikováno v:
Journal of Marketing Theory and Practice. 28:418-435
The salesperson often faces ethical dilemmas when balancing the competing demands from their organization, manager, coworkers, and customers. At times, salespersons may exhibit pro-stakeholder unet...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f7d4c0d9ab1e1c4f7024f1cb1682b41
https://doi.org/10.1080/10696679.2020.1777434
https://doi.org/10.1080/10696679.2020.1777434
Autor:
Adam C. Merkle
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cd49337798da8a74b26aa956e0534eb3
https://doi.org/10.1007/978-3-030-89883-0_74
https://doi.org/10.1007/978-3-030-89883-0_74
