Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Actants Value"'
This study develops the theoretical roots for a management approach that will support organizations and managers in interpreting their role as stimulators of value. It is necessary to consider value in its polysemous meanings as an emergent element a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::2246948ec46897811492e1284d408cbf
https://hdl.handle.net/11580/96484
https://hdl.handle.net/11580/96484
Autor:
Rahmat, Abdul Khabir1 abdulkhabir@uitm.edu.my, Ibrahim, Irwan2,3 irwan623@uitm.edu.my, Senathirajah, Abdul Rahman S.4 arahman.senathirajah@newinti.edu.my, Zainudin, Ahmad Danial5 danialzainudin@uitm.edu.my
Publikováno v:
International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 4, p1-21. 21p.
Publikováno v:
European Journal of Marketing; 2023, Vol. 57 Issue 5, p1245-1271, 27p
Autor:
McGee, Kyle
Publikováno v:
Law, Culture & the Humanities; Oct2015, Vol. 11 Issue 3, p467-490, 24p
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narrato