Výsledky vyhledávání - "Achint Nigam"

Two Decades of Research on Consumer Behaviour and Analytics

Autor: Nirma Sadamali Jayawardena, Abhishek Behl, Mitchell Ross, Sara Quach, Park Thaichon, Vijay Pereira, Achint Nigam, Thanh Tiep Le

Publikováno v: Journal of Global Information Management. 30:1-38

The present study is a systematic literature review that identifies the context of consumer behaviour and analytics in business to forecast the future of consumer behaviour with changing business trends through TCCM (theory, context, characteristics,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ce1345f9cf8c8145b4cf83f76203a319
https://doi.org/10.4018/jgim.313381

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Purchase Behavior of Generation Z for New-Brand Beauty Products

Autor: Shreya Sangal, Achint Nigam, Chitrakshi Bhutani

Publikováno v: Journal of Electronic Commerce in Organizations. 20:1-21

Consumers get innumerable product options, making it crucial to study their selection among brands v/s new brands. The study explores how in a post covid world, the online purchase behavior of Generation Z female consumers is impacted for new-brand b

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::17830ec051e9d49b91329cffba9b5af4
https://doi.org/10.4018/jeco.300304

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Knowledge development in non-fungible tokens (NFT): a scoping review

Autor: Abhishek Behl, Vijay Pereira, Achint Nigam, Samuel Wamba, Rahul Sindhwani

Publikováno v: Journal of Knowledge Management.

Purpose The purpose of this paper is to investigate the potential of NFTs in revolutionizing innovation management and information systems. Innovations done by firms are blatantly used by other firms to develop cheap knock-off. This leads to huge eco

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5ec8283ad164861892460129a0f0c87d
https://doi.org/10.1108/jkm-12-2022-0937

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Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy

Autor: Achint Nigam, Shreya Sangal, Abhishek Behl, Nirma Jayawardena, Amit Shankar, Vijay Pereira, Yama Temouri, Justin Zhang

Publikováno v: Journal of Strategic Marketing. :1-19

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4c8f891c76acf4b3a7a6630180a4a127
https://doi.org/10.1080/0965254x.2022.2088604

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Consumer’s response to conditional promotions in retailing: An empirical inquiry

Autor: Achint Nigam, Prem Dewani, Abhishek Behl, Vijay Pereira

Publikováno v: Journal of Business Research. 144:751-763

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b34dccebf8f7e60cf66287bdf680a170
https://doi.org/10.1016/j.jbusres.2022.02.051

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Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain

Autor: Vijay Pereira, Achint Nigam, Shreya Sangal, Abhishek Behl

Publikováno v: Industrial Management & Data Systems. 123:155-187

PurposeThe paper explores how consumer behavior for purchasing impulse products changed in the complex and disruptive (emergency) situation of the COVID-19 pandemic when the customer is shopping in-home and not visiting the offline stores in an emerg

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1544fef2020bb8dc6bb52482676ebcd3
https://doi.org/10.1108/imds-12-2021-0799

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Conceptualizing the role of blockchain in omnichannel healthcare: a Delphi study

Autor: Shreya Sangal, Achint Nigam, Chitrakshi Bhutani

Publikováno v: Aslib Journal of Information Management. 74:782-800

PurposeThis study aims to identify the challenges in the healthcare industry as it adopts an omnichannel setup in an emerging economy context. Further, the study determines the scope of blockchain in addressing these challenges.Design/methodology/app

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4c5d3a77760597e02f9abae83d4b2df0
https://doi.org/10.1108/ajim-08-2021-0230

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Exploring Customer Engagement on Social Networking Sites

Autor: Mohit Malhan, Prem Prakash Dewani, Achint Nigam, Daicy Vaz, Emmanuel Akaehomen Abumere Ogbeibu

Publikováno v: Journal of Global Information Management. 30:1-28

The growth in popularity of social media and its perfunctory use by individuals throughout the day has sprouted the need to study Customer Engagement (CE) on Social Networking Sites (SNSs) from the consumer’s lens. To understand user behaviour, it

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::64987a6dd5a3150ecd50ecf19848965c
https://doi.org/10.4018/jgim.296724

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Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms

Autor: Abhishek Behl, Vijay Pereira, Nirma Jayawardena, Achint Nigam, Sachin Mangla

Publikováno v: International Marketing Review.

PurposeThis study aims to investigate an under-researched area, an international marketing perspective, based on international dynamic capability, environmental sustainability and organizational marketing performance in gamification and non-gamificat

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b7ff17315bc86186af771ff8355985c6
https://doi.org/10.1108/imr-05-2022-0113

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