Dangerous double dosing: How naive beliefs can contribute to unintentional overdose with over-the-counter drugs

Autor: Jesse R. Catlin, Cornelia Pechmann, Eric P. Brass

Publikováno v: Journal of Public Policy and Marketing, vol 34, iss 2
Journal of Public Policy & Marketing, vol 34, iss 2
Catlin, JR; Pechmann, C; & Brass, EP. (2015). Dangerous double dosing: How naive beliefs can contribute to unintentional overdose with over-the-counter drugs. Journal of Public Policy and Marketing, 34(2), 194-209. doi: 10.1509/jppm.14.061. UC Irvine: Retrieved from: http://www.escholarship.org/uc/item/7509543p

© 2015, American Marketing Association. In a series of studies, consumers reviewed over-the-counter (OTC) drug packages and evaluated these drugs for concurrent use. The authors investigate whether the consumers utilized the active ingredients liste

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1456e760e1974466365c90cf5e3b9372
https://escholarship.org/uc/item/7509543p

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