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pro vyhledávání: '"Abu Zayyad, Hala Mohammed"'
Corporate social responsibility and patronage intentions: The mediating effect of brand credibility.
Autor:
Abu Zayyad, Hala Mohammed1 (AUTHOR), Obeidat, Zaid Mohammad1 (AUTHOR), Alshurideh, Muhammad Turki1,2 (AUTHOR), Abuhashesh, Mohammd3 (AUTHOR), Maqableh, Mahmoud4 (AUTHOR), Masa'deh, Ra'ed4 (AUTHOR) r.masadeh@ju.edu.jo
Publikováno v:
Journal of Marketing Communications. Aug2021, Vol. 27 Issue 5, p510-533. 24p. 2 Diagrams, 7 Charts.
