Výsledky vyhledávání - "Abiodun E. Alao"

Strategic Marketing and Competitive Advantage of Selected Petroleum Products Marketing Companies in Nigeria: The Moderating Role of Resource Capabilities

Autor: Olalekan Asikhia, Abiodun E. Alao, Olubisi Grace Makinde, Adesoga D. Adefulu

Publikováno v: Journal of Accounting, Business and Finance Research. 8:108-119

This study investigated the effect of strategic marketing on competitive advantage and how resource capabilities moderated the effect. A cross-sectional survey research design was adopted. Based on population of 1568 managerial staff of selected petr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::85fc939f5800350abd97eaadf187c85b
https://doi.org/10.20448/2002.83.108.119

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