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pro vyhledávání: '"Abhinita Daiya"'
Publikováno v:
2022 6th International Conference On Computing, Communication, Control And Automation (ICCUBEA.
Autor:
Subhadip Roy, Abhinita Daiya
Publikováno v:
International Journal of Online Marketing. 6:34-49
Social media communication content has gained a lot of interest in e-commerce literature. The present research note explores the scope of social media communication content across content source and levels of analysis. Based on a comprehensive review