Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Aberdeen Leila Borders"'
Publikováno v:
Journal of Global Scholars of Marketing Science. 30:454-463
Since the early 1970s, sales and marketing academicians have been researching the influence of gender on sales performance and sales management. This paper presents a study examining the extent to ...
Autor:
Kimberly N. Harris, Deborah H. Lester, Aberdeen Leila Borders, D. Augustus Anderson, Kendra L. Harris
Publikováno v:
Journal of Global Scholars of Marketing Science. 30:367-379
The retail environment has undergone seismic changes over the past couple of decades with respect to the predominant venue in which consumers can procure their personal, family, and household goods...
Publikováno v:
Industrial Marketing Management. 89:605-618
This research investigates stories about buyer-seller experiences in B2B advertising. In two studies, the authors explore the impact of stories and narrative transportation in advertising on decision makers’ attitudinal responses. In Study 1, findi
Publikováno v:
Journal of Global Scholars of Marketing Science. 30:291-303
To build relationships with customers, sustainable engagements are crucial. Ostensibly, firm profits are derived from customers’ financial contributions; in addition, their non-financial contributi...
Publikováno v:
Journal of Global Scholars of Marketing Science. 30:211-228
This introduction reviews some of the sustaining insights in marketing, sales, and other business practices during the unprecedented world pandemic of 2020. We take a look at sustainability in acad...
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::31fc22bc2d5974727c673b21a8cd7ae9
https://doi.org/10.1007/978-3-030-95346-1_133
https://doi.org/10.1007/978-3-030-95346-1_133
Publikováno v:
Event Management. 23:871-881
Trade shows are typically second only to personal selling in business-to-business promotional expenditures. As a result, trade show attendees are often inundated with product offerings by competing firms. In order to successfully vie for attention, f
Publikováno v:
Journal of Global Scholars of Marketing Science. 29:51-62
In the digital era, there are several consumer touchpoints and some of them, such as word of mouth, occur even if they are not intended by the firms. Conversation among customers has become one of ...
Publikováno v:
Journal of Global Scholars of Marketing Science. 29:1-6
This special issue of the Journal of Global Scholars of Marketing Science addresses the influence that sustainability efforts have on the marketing, sales, and social media facets of our so...
Publikováno v:
Journal of Business & Industrial Marketing. 33:19-28
Purpose Organizational buying behavior has often been treated as a rational activity, even though humans are involved in the decision-making. Human decision-making often includes a complex cadre of emotions and rationalizations. Subsequently, organiz