Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Abena A. Yeboah-Banin"'
Autor:
Bernard Appiah, Mahama Saaka, George Appiah, Lucy Asamoah-Akuoko, Elfreda Samman, Laura Forastiere, Brenda AZ Abu, Abena A Yeboah-Banin, Irene A Kretchy, Freda D Ntiful, Christiana NA Nsiah-Asamoah, Md Koushik Ahmed, Christopher R France
Publikováno v:
Public Health Nutrition, Vol 27 (2024)
Abstract Objective: To evaluate the effectiveness of a radio campaign involving serial 10-minute drama episodes, 10-minute on air discussion of each episode by trained community health workers and 30-minute phone-ins from listeners in improving moth
Externí odkaz:
https://doaj.org/article/02ae7a921fe8462c8a572fa006062862
Autor:
Audrey Gadzekpo, Gilbert Kuuim Muobom Tietaah, Abena Animwaa Yeboah-Banin, Daniel Kwame Ampofo Adjei
Publikováno v:
Journal of Communication in Healthcare. :1-15
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1f0333fda9cd235b96e8660900ce842
https://doi.org/10.1080/17538068.2023.2208893
https://doi.org/10.1080/17538068.2023.2208893
Autor:
Magnus Hultman, Nathaniel Boso, Abena Animwaa Yeboah‐Banin, Ian Hodgkinson, Anne L. Souchon, Ekaterina Nemkova, Joao Oliveira, Paul Hughes
Publikováno v:
European Management Review. 19:417-435
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b70cc446cdbe8750423b78b87b0846a
https://doi.org/10.1111/emre.12535
https://doi.org/10.1111/emre.12535
Publikováno v:
Journal of African Media Studies. 12:3-22
The proliferation of radio stations across Africa has engendered an increase in local language radio stations and fuelled culturally-rooted practices of news delivery considered by many media professionals as sub-standard. This article explores the r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed90d8302b98ea7c2b8e4fcd61f2dd8e
https://doi.org/10.1386/jams_00008_1
https://doi.org/10.1386/jams_00008_1
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing. 14:113-136
Purpose For many developing country citizens, traditional herbal medicines offer affordable alternatives to expensive orthodox options. Consumers learn about them from different sources including the packaging, which by regulatory demands must provid
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53a14b12c19291dd459a7c6f8e3626d9
https://doi.org/10.1108/ijphm-02-2019-0004
https://doi.org/10.1108/ijphm-02-2019-0004
Autor:
Ekaterina Nemkova, João S. Oliveira, Nathaniel Boso, Anne L. Souchon, Ian R. Hodgkinson, Abena A. Yeboah-Banin, Joseph A. Sy-Changco, Magnus Hultman, Paul Hughes
Publikováno v:
Industrial Marketing Management. 83:59-69
The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link. This study examines quadratic effects of three export decision-making approaches (planning, creativity
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::13480d002e6299baa7d367a1a7f82c88
https://doi.org/10.1016/j.indmarman.2018.11.005
https://doi.org/10.1016/j.indmarman.2018.11.005
Publikováno v:
Journal of Business & Industrial Marketing. 34:1183-1193
Purpose Contemporary sales scholarship suggests that salespersons pursuing customer satisfaction should improvise (think and act on their feet) to find solutions to customers’ emergent problems. A missing link in this literature, however, is the re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::31a40ac311e61928d378a523852e1f71
https://doi.org/10.1108/jbim-11-2017-0298
https://doi.org/10.1108/jbim-11-2017-0298
Publikováno v:
African Journalism Studies. 40:53-66
Much recent scholarship focuses on China’s growing global influence. Of note is China’s recent charm offensive on Africa through the soft power of aid and trade. With development assistance being k...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2efc8766d1c1fc9f9eaa4fbbd0759861
https://doi.org/10.1080/23743670.2019.1610781
https://doi.org/10.1080/23743670.2019.1610781
Publikováno v:
African Journalism Studies. 39:90-103
A sub-text in the discourse on international development assistance is the argument that aid is not necessarily a beneficent, or sustainable, solution to the development needs of African countries. This argument raises a conceptual conundrum with res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ee94b4c5eb0218c36d37672605f2765f
https://doi.org/10.1080/23743670.2018.1473271
https://doi.org/10.1080/23743670.2018.1473271
Publikováno v:
Journal of Communication Inquiry. 42:70-90
In many Anglophone developing countries, the language of most public service advertising is English, a language that is second rather than primary for audiences. Set in a dual-language context where English exists alongside several local languages, a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7acf20a701fb972ec80574ca74618626
https://doi.org/10.1177/0196859917737292
https://doi.org/10.1177/0196859917737292