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pro vyhledávání: '"Abel Moriasi Arori"'
Autor:
Abel Moriasi Arori, James Maina Rugami
Publikováno v:
International Journal of Business Management, Entrepreneurship and Innovation. 2:36-51
The study examined the influence of personal selling strategies and customer loyalty among insurance companies in Malindi town, Kilifi County, Kenya. The study adopted a descriptive research design. The targeted population was 967 employees working i