The Mediating Role of Repositioning on The relationship Between Electronic Integrating Communication Marketing (E-IMC) and Loyalty: The Case of Commercial Banks in Egypt.

Autor: Ahmed, Hussein Moselhy Syead¹, Abdelkader, Ali Ahmed²

Publikováno v: International Journal of Online Marketing. Jan-Mar2019, Vol. 9 Issue 1, p1-23. 23p.

The Impact of Rumors on Social Media Sites in Behavior of Purchasing Food Products in the Egyptian Market.

Autor: Abdelkader, Ali Ahmed, El Din Fathy Mohamed, Hossam

Publikováno v: International Journal of Customer Relationship Marketing & Management; Jan-Mar2018, Vol. 9 Issue 1, p19-35, 17p

The Impact of Team's Identification Congruence Between Football Celebrities and Fans on Celebrities Credibility, Advertising, and Brand.

Autor: Abdelkader, Ali Ahmed¹ (AUTHOR), Ahmed, Hussein Moselhy Syead² (AUTHOR)

Publikováno v: International Journal of Online Marketing. Jul-Sep2019, Vol. 9 Issue 3, pN.PAG-N.PAG. 1p.