Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Abdel Monim Shaltoni"'
Autor:
Thomas Aichner, Abdel Monim Shaltoni
Publikováno v:
International Journal of Industrial Engineering and Management, Vol 10, Iss 2, Pp 131-138 (2019)
This is the first article to study the influence of perceived advertising creativity on behavioural intentions and perceived product quality in mass customization. Through an online survey, 300 Saudi participants evaluated one of three fictitious mia
Externí odkaz:
https://doaj.org/article/74360b89b29541dfb134611db54204f5
Publikováno v:
The International Journal of Entrepreneurship and Innovation. :146575032211028
The purpose of the study is to investigate the impact of transformational leadership on the entrepreneurship orientation (EO) – innovative performance relationship and to test innovative performance as a mediator variable between EO and firm perfor
Publikováno v:
Shaltoni, A M, West, D, Alnawas, I & Shatnawi, T 2018, ' Electronic marketing orientation in the Small and Medium-sized Enterprises context ', European Business Review, vol. 30, no. 3, pp. 272-284 . https://doi.org/10.1108/EBR-02-2017-0034
Purpose There is an increasing interest in the role of business orientations in relation to why organizations vary in e-marketing adoption. Nevertheless, there is still scant evidence on electronic marketing orientation (EMO) within the Small and Med
Autor:
Abdel Monim Shaltoni, Thomas Aichner
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 28:115-136
This article contains an exploration of the needs, preferences and concerns of consumers with disabilities (CwD) considering their acquisition of specialised products and services. An exploratory survey among 215 Italian citizens was carried out, all
Publikováno v:
International Journal of Advertising. 37:650-663
In this research note, we reflect critically on the use of sampling techniques in advertising research. Our review of 1028 studies published between 2008 and 2016 in the four leading advertising journals shows that while current academic literature a
Autor:
Abdel Monim Shaltoni
Publikováno v:
The International Journal of Management Education. 14:212-218
E-marketing is an expanding and dynamic field that needs a skilled workforce. Educational institutes across the world have responded to this demand by introducing E-marketing courses and, recently, programs. This study aims at greater shared agreemen
Publikováno v:
The International Journal of Information and Learning Technology. 32:82-93
Purpose – The purpose of this paper is to investigate the factors affecting students’ satisfaction with university portals in developing countries. The factors examined are educational services availability, user ability, system quality and infor
Autor:
Abdel Monim Shaltoni
This chapter introduces a direct determinant of e-marketing adoption level at the organizational level based on Electronic Marketing Orientation (EMO). It suggests three e-marketing adoption levels. The first level, the communication level, is a simp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::37af1861d634a96906a47d2385bd104e
https://doi.org/10.4324/9781351156004-9
https://doi.org/10.4324/9781351156004-9
Autor:
Abdel Monim Shaltoni, Thomas Aichner
Publikováno v:
International Journal of Market Research. 61:10-11
Market research in the Kingdom of Saudi Arabia (KSA) is becoming increasingly important for mainly two reasons. First, because its population is growing with a significant shift to the younger generation of Millenials (Generation Y) and Post-Millenia
Publikováno v:
International Journal of Sustainable Society. 11:257
This research presents the factors that influence pro-environmental behaviour in the context of emerging economies. In order to test the conceptual framework, the study examines the impact of environmental knowledge on environmental attitudes. In add