Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Aaron Gazley"'
Publikováno v:
European Journal of Marketing, 2015, Vol. 49, Issue 9/10, pp. 1686-1708.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-01-2014-0012
Autor:
Hamish Simmonds, Aaron Gazley
Publikováno v:
European Journal of Marketing. 55:593-617
Purpose This paper aims to develop impact value (IV), both theoretically and practically, to better account for the processes of value creation within complex service ecosystems. Design/methodology/approach This conceptual paper connects the complex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::294ab44d7ea1ec40e34b3a9605c2a894
https://doi.org/10.1108/ejm-03-2018-0182
https://doi.org/10.1108/ejm-03-2018-0182
© 2020 New York University Perceived value among children is an important concept in consumer decisions, yet surprisingly no research has operationalized value for this consumer group. To address this omission, and following the guidelines of DeVell
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::50d09a60cf217048fdc9d930896d0f5b
PurposeDespite major market-orientated reforms to enhance the competitive advantage of Russian domestic firms, the antecedents and consequences of frontline employee (FLE) customer orientation (CO) remain poorly understood. Acknowledging this paucity
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7afc29b9f25fce53ea607aab5cdf6256
This research extends literature on the emergence of service ecosystems by developing new theoretical insight and explanation into how service ecosystems experience change and stability over time. Empirically, our case study focuses on digital transf
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5ea4d06f9cc0dbcb62ce42eb85bf6bfc
Autor:
Hamish Simmonds, Aaron Gazley
Publikováno v:
Journal of Business Strategy. 39:22-30
Purpose The purpose of this paper is to investigate the effect of outsourcing and offshoring on brand loyalty in a service recovery context. In addition, the effect that consumer ethnocentrism has on these relationships is examined. Design/methodolog
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b4c0ff0284b1ca6c8359971ef44a903f
https://doi.org/10.1108/jbs-03-2018-0040
https://doi.org/10.1108/jbs-03-2018-0040
Autor:
Aaron Gazley, Hamish Simmonds
Publikováno v:
Journal of Service Theory and Practice. 28:384-404
Purpose The purpose of this paper is to introduce ecotones to the service literature as a conceptual extension of the service ecosystem (SE) framework. Design/methodology/approach To synthesise the contribution, an illustrative empirical case study w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa8dab137fbf0a776e7f9b87221cae4c
https://doi.org/10.1108/jstp-08-2017-0136
https://doi.org/10.1108/jstp-08-2017-0136
Autor:
Aaron Gazley, Hamish Simmonds
Publikováno v:
Journal of Critical Realism. 17:140-159
Marketing systems research has the potential to contribute to the well-being of individuals, communities and our environment but we need to ensure that we do not mechanistically apply inadequate ap...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4fde7cafa1d8b3e5a0ca48d5d3563ae0
https://doi.org/10.1080/14767430.2018.1454684
https://doi.org/10.1080/14767430.2018.1454684
Publikováno v:
The Service Industries Journal. 38:250-263
Service scholars are recognising the complex, adapting, and dynamic nature of value creating service systems. There remains an opportunity to explore the dynamic properties of these multilevel syst...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1ebe4b7306c1fad18f2ea095f2b12c0f
https://doi.org/10.1080/02642069.2017.1389908
https://doi.org/10.1080/02642069.2017.1389908
Publikováno v:
International Journal of Sports Science & Coaching. 12:328-338
A challenge for New Zealand cricket is identifying and retaining fast bowling talent. A methodology is described for determining individuals with a greater propensity to play test cricket for New Zealand, based solely on youth performances. Analyses
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dcb7f5b3c55ba504ad3b9bf30d0df1c8
https://doi.org/10.1177/1747954117710514
https://doi.org/10.1177/1747954117710514