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pro vyhledávání: '"AZOUAOUI, Hassan"'
The purpose of this study is about providing a deep understanding of how b2b salespeople use social media to develop social selling. The Task-technology fit theory (TTF) and the resource-based view provided the theoretical background for this study.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb430d635edf14e92b4853d1ea110c8e
Publikováno v:
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 3-2 (2023): Empirical Research; 438-450
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 3-2 (2023): Recherches Empiriques; 438-450
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 3-2 (2023): Recherches Empiriques; 438-450
The purpose of this study is about providing a deep understanding of how b2b salespeople use social media to develop social selling. The Task-technology fit theory (TTF) and the resource-based view provided the theoretical background for this study.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2a78149d4296bd638c72c92eac198d3f
Publikováno v:
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 3-2 (2023): Empirical Research; 22-43
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 3-2 (2023): Recherches Empiriques; 22-43
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 3-2 (2023): Recherches Empiriques; 22-43
Between proponents and detractors of the existence of a positive impact of marketing communication via social networks on youth political participation, the theory of connective action (Bennett and Iyengar, 2008) as well as the theory of attitudes (F
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3897de98b97f6996dbfba2eb9e4b9317
https://www.ijafame.org/index.php/ijafame/article/view/1031
https://www.ijafame.org/index.php/ijafame/article/view/1031
Autor:
SBAI, Hind, AZOUAOUI, Hassan
La notion de communication politique est extrêmement confuse. D’où la multiplicité des approches théoriques et conceptuelles. En outre, le développement des réseaux sociaux numériques (R.S.N.) et leur usage dans le domaine politique ont cond
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5908f3c105efae388bea796037c131da
Autor:
SBAI, Hind, AZOUAOUI, Hassan
Publikováno v:
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 1-1 (2023): Theoretical Reserach; 42-63
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 1-1 (2023): Recherches Théoriques; 42-63
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 1-1 (2023): Recherches Théoriques; 42-63
Nowadays, digital social networks (DSN) are at the heart of marketing communication. This new form of communication allows communicating and sell directly to the target thanks to its interactive features. Moreover, DSNs are becoming a guarantee of ef
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=issn26588455::5a9c3953bacc4be622ec55f9dcb5a5a9
https://www.ijafame.org/index.php/ijafame/article/view/882
https://www.ijafame.org/index.php/ijafame/article/view/882
Stratégie de coopétition et performance des entreprises : Proposition d’un cadre d’analyse théorique
Autor:
ABDELKHALIK, Hicham, AZOUAOUI, Hassan
Depuis longtemps, la performance économique de l’entreprise demeure une question principale à sa pérennité. Ainsi l’adoption d’une stratégie de coopétition est considérée un levier contribuant à l’atteinte de cette performance. De ce
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b9e96c7fb18b80b1c5e3a411ac4f5fc8
L’attractivité économique du territoire est un objectif stratégique des politiques publiques. La frénésie de la concurrence entre les territoires conjuguée au nomadisme croissant des entreprises met en exergue les facteurs de territorialisati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb7ad0d8e5610337ddba7cfdc0233025
Artificial intelligence is one of the most powerful technologies that the world has ever seen. Many salespeople fear being replaced by robots even if they have developed soft skills like emotional intelligence. Through this study, we try to understan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7fdf08761e5fd6d7656ec3b6b11b6d37
Artificial intelligence is one of the most powerful technologies that the world has ever seen. Many salespeople fear being replaced by robots even if they have developed soft skills like emotional intelligence. Through this study, we try to understan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2638ec7f22124009c61d9408cf2a44a5
Publikováno v:
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 1-1 (2022): Theoretical research; 85-100
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 1-1 (2022): Recherches Théoriques; 85-100
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 3 No. 1-1 (2022): Recherches Théoriques; 85-100
The attractiveness of the territory is a strategic objective of public policies. This objective is explained by the contribution of Foreign Direct Investments (FDI) to economic growth and even to the sustainable development of the host country. Never
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::450e4af4f163a537add991e30b29e031
https://www.ijafame.org/index.php/ijafame/article/view/432
https://www.ijafame.org/index.php/ijafame/article/view/432